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    The journey to B2B sales excellence

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    Welcome! This blog is intended to share thoughts on how to elevate the sales profession – specifically within complex b2b sales. Our goal is to be a catalyst on the journey to b2b sales excellence.

    We will be writing about sales and marketing alignment, effective qualification, prospecting, opportunity & pipeline management, sales process, sales coaching, sales methodologies, change management, and sales leadership.

    We will not write about how to repeat mantras or pitch the latest “closing techniques”. If you’re looking for tips and tricks on how to make a quick buck in transactional sales you need to look elsewhere. If you are on a journey to improve your team’s effectiveness in b2b sales – welcome!

    We will also invite close partners and friends in the sales community to share their thoughts on topics that we believe are helpful to our customers, prospects and visitors.

    If you are on a journey to improve your team’s effectiveness in b2b sales – welcome!

    Please engage with us with your insightful questions and comments found below each article in the blog. We look forward to being with you on this journey together.

    Best!
    /George

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    George Brontén
    Published October 20, 2014
    By George Brontén

    George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.

    Find out more about George Brontén on LinkedIn