The sales effectiveness platform for complex b2b sales

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A complete sales effectiveness platform that can replace, run alongside or plug into your existing CRM. Make it easy for your team to execute your sales process and enable salespeople to drive successful behaviors and improve with each deal. Equip sales managers with the tools needed to coach to higher performance. Continually optimize your sales strategy to gain a competitive advantage.

With Membrain your team will have all the tools to adopt the behaviors needed to increase their sales effectiveness and consistently reach their sales targets.

Make it easy to execute your sales process

Sales teams that follow a structured sales process achieve 48% higher win-rates. Membrain makes it easy to execute your sales strategy by actively guiding your team through your sales process and playbooks.

Drag and drop to create your best practice, milestone-focused sales process, there are no technical consultants needed. Equip your team to consistently achieve quota.

Active Pipeline Management helps you consistently reach your targets

Many sales teams struggle with a stale, inaccurate and underperforming sales pipeline. Traditional CRM systems simplify the pipeline to a stage dropdown. In complex sales this is not enough.

In Membrain each opportunity contains the outcomes of your sales process: which milestones have been reached, the influence and attitude of key stakeholders or deals that are at risk. The health of each opportunity can clearly be seen and your team can easily prioritize their sales efforts and sales leaders can rapidly identify coaching opportunites. Replace emotion with data-driven evidence to avoid stalled opportunities & no decisions.

Effective Prospecting drives increased profit margins

It often takes longer to lose a deal than to win one; therefore qualifying deals is essential to sales effectiveness. To build a healthy pipeline and ensure momentum, sales teams need to focus on the right prospects and opportunities.

Formalize how to qualify and score prospects, align sales & marketing with clear definitions, quickly identify and eliminate poor fits and focus on high-value prospects. And keep qualifying throughout your sales process.


Sales Coach Enablement

Sales coaching has proven to be the leading driver in increasing sales effectiveness. Despite this fact, most organizations still don't do it. Membrain provides sales leaders with the information, context, and tools needed to coach sales teams to these increased levels of performance.

Easily see who to coach, when to coach and about what to coach to win. Get real-time guidance to maintain opportunity momentum, instantly identify stalled deals, missed steps and process execution gaps to reinforce best practice behavior.

The tools to drive successful behaviors

Over $5 billion per year is spent on sales training and 87% will be forgotten within three months if not reinforced on the job. Make training stick with Membrain's sales enablement capabilities.

Embed training content and sales collateral in the right context - your sales process. Integrate any sales methodology to reinforce your training and coaching. Ensure successful adoption of a new way of working, on-board new hires faster and increase the skills of your sales team with every deal they work.

Spend more time selling

Sales professionals have a lot of responsibilities and demands on their time. While increasing effectiveness (to do the right things) is key, it does not mean that efficiency (doing things quickly) is unimportant. 

Membrain includes sales productivity tools designed to make you both quicker and more structured. Quickly send and track engagement with your emails, use email templates and email snippets to save time and book more meetings with the built-in scheduling service.



Improve forecast accuracy with advanced Sales Analytics

Poor goal tracking and activity management result in failed ramp-ups of new hires and low quota-attainment for all. Unaddressed, this quickly becomes a million dollar problem, even with a small sales team. Membrain facilitates the understanding of what drives sales performance to consistently reach targets.

Membrain comes with intelligent sales analytics out of the box, making it easy to spot trends and quickly make needed adjustments to your strategy, tactics and coaching efforts. Easily track win-rates, deal size and sales cycles over time. With real-time access to the sales performance data that matters, you can focus on progress, not just activities. These insights power a data-driven approach that improves both forecast accuracy and win-rates.

Sales performance guidance keeps everyone on track

Does everyone on your sales team know their goals and have a laser-focus to attain them? Are sales quotas broken down to objectives and activities that are easy to understand and follow up with on a daily, weekly and monthly basis?

Membrain makes sure that all sales team members understand their goals and receives the guidance to continually reach their targets. Visualize progress towards sales goals, break down quotas into objectives and activities, always know the true status of your sales pipeline and capture the leading indicators that lead to success. 

Continually optimize your sales strategy & execution

If you're not constantly evolving, you're losing ground to your competitors. Membrain lets you monitor success indicators and improvements over time with powerful trend analytics. 

Use the win/loss analytics to understand why you win and lose. Detect your team’s strengths and improvement areas. Model the behaviors of top performers and share best practices by easily adjusting your sales process to improve forecast accuracy and win-rates. It's done in minutes, not weeks or months.

Step on-board with our Clearpath Promise

What is the Clearpath Promise?