Prosales, in cooperation with Membrain, presents:

"The Revenue Chain" - a framework for sales and marketing alignment

Sales and marketing organizations are required to link their efforts towards pursuing one common goal: revenue. However, executing on this strategy is easier said than done. To turn more leads into paying customers, sales and marketing must start passing the baton, rather than the blame, throughout customer engagements. Subsequently, your sales and marketing teams need to agree on the importance of an integrated process and establish accountability around ownership and responsibilities for all links in the revenue chain.

Donwload our white paper to learn how you best manage the challenges associated with implementing a digital sales and marketing process. 


ProSales Institute is a Swedish B2B sales effectiveness research firm. Their work helps organizations form their b2b sales strategies based upon research-based knowledge, instead of guesswork. 

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Membrain is CRM and Sales Enablement combined. When HOW you sell matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.