HOW YOU PROSPECT MATTERS

Build quality pipeline by using Prospect Engagement Playbooks

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HUMANS ARE HARDER TO IGNORE THAN AUTOMATED BOTS

Many technology vendors promise to remove the pain of prospecting using automation and "AI." However, in complex sales, the way to gain a competitive prospecting edge isn't with email automation (spam) as your bait.

Stop killing leads with automation, and connect on a human level. Membrain's Sales Engagement playbooks provide the workflow guidance and tools to engage in a more human way, yet disciplined and structured.

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Ensures that you don’t give up on prospects too quickly.
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Ensures proper qualification by clarifying your ideal customer fit.
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Highlights the best actions to take from a list of prospecting campaigns designed to navigate specific scenarios.
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Eliminates inconsistent messaging by coaching you on how to follow up each phaserategy more effectively
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Here’s what you get with Membrain's
Prospecting Engagement Playbooks:

Define and identify your ideal customer

Ensure prospect fit with easy-to-understand criteria that align with your organization’s ideal customer. Quickly eliminate ‘time wasters’ to increase pipeline momentum by quickly identifying non-buyers and focus only on high-value prospects.

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Qualify your prospects

Formalize your qualification process by identifying and “scoring” prospects on a scale from ‘good fit’ to ‘poor fit’. This replaces emotion with evidence and gives your team a shared definition of when to add opportunities to your pipeline to be forecasted.

Enable winning behaviors

Make sure that your salespeople always have access to the right information at the right time - both educational as well as customer-facing resources, such as videos, white papers, and case studies. This prevents the age-old problem of spending too much time searching for resources in different file folders. And encourages on-the-fly learning. 

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Manage multiple prospecting campaigns

Quickly identify the best actions to take for prospects by choosing from a list of prospecting campaigns designed for specific scenarios. Work with campaigns created for inbound leads, outbound efforts, existing customers, geographical territories, and more.

Why add this module?

This module's tools and workflows empowers your team to quickly identify and focus on high-value prospects, disqualify poor fits, and drive increased deal sizes and pipeline momentum.

It also aligns sales & marketing by enabling salespeople with content in context and provides shared pipeline and definitions to help you improve your strategy, skills, and processes.

Seeing is believing: book a demo