Fishing for prospects with automation is dead. The human touch needed to win more deals is now available with Prospect Engagement Playbooks.

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Why machines can never connect with prospects like humans

Imagine a sales team that sets up an automated spray and pray campaign. Automation sounds like a nice shortcut but it's doubtful it will deliver the ideal opportunities for a healthy pipeline later on.
In complex sales, fishing with email automation doesn't work if you rely on spam as your bait. It not only annoys the prospects but also impacts the win-rate of salespeople who rely on quality leads. Stop killing leads with automation, and connect on a human level.
Prospecting Screenshot
Ensures that you don’t give up on prospects too quickly.
Ensures proper qualification by clarifying your ideal customer fit.
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Highlights the best actions to take from a list of prospecting campaigns designed to navigate specific scenarios.
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Eliminates inconsistent messaging by coaching you on how to follow up each phase
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Membrain's Prospect Engagement Playbooks drive improved sales effectiveness

By making it easy for your team to adopt your prospecting playbooks

Provide your team with a smart tool designed to help you avoid costly mistakes. Eliminate inconsistent messaging by tracking how to follow up with every prospect, making it easy to remember exactly what to do at each step in the process.


By ensuring that only qualified prospects enter your pipeline

Tired of seeing a bloated pipeline that never materializes in actual sales? Using a shared definition with easy-to-understand criteria that reflects your organization’s ideal customer will help your team avoid 'time-wasters'. As a result, you build a healthy pipeline and improve your win rates.

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By knowing if your salespeople did enough

A costly mistake made by salespeople is giving up too soon after a few failed attempts to establish contact. Complex sales require disciplined structure, finesse, and a human touch. Our module conveniently helps you take the best actions and keep your eye on the ball. 


By optimizing your prospecting efforts

We collect the valuable sales cycle data needed to produce accurate sales forecasts. How you decide to prospect matters greatly due to ‘time wasters’. Our module identifies non-buyers, making it smoother to shift focus towards high-value prospects that give you a more reliable sales forecast.

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Finally I can manage my team's prospecting efforts and coach better!
Pernilla Hammar, Manager Client Development, eWork Group

Key Features

Multiple Campaigns
Track Engagement

Optimize your prospecting efforts with Playbooks


Manage all your prospecting campaigns in one place 

Give your team a shared definition of qualified prospects


Know when and how to follow up with each prospect and track your engagement


Membrain is CRM and Sales Enablement combined. When HOW you sell matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.

Want to see the full potential of Membrain?

Find a time for a live demo of these new capabilities right now! Select a time that works best for you below and we will walk you through how Membrain could help your team execute your sales process and see their win rates soar!

If your team...

  • Does not reach out to enough stakeholders,
  • Has poorly qualified prospects and hand-overs from pipeline,
  • Is uncertain if they did enough before giving up,
  • Has issues keeping track of how to follow up with each prospect,
  • Struggles with inconsistent messaging,
  • Does not track engagement with prospects for later analysis, 

Then you will want this feature.

George Brontén, Founder