The Activity & Engagement Timeline just got better, offering even greater visibility into how your prospects and customers engage with your content.
Why track engagement?
Understanding engagement is key to optimizing your sales efforts. The Timeline helps you visualize interactions over time, revealing trends and gaps so you can refine your approach. Whether it’s meetings, email activity, or content views, these insights help you focus on what drives success.
What’s new?
We’ve added new engagement metrics, including:
- Website Views (via Beacon)
- Meet Views & Requests (tracked automatically on the Meet page)
- Content Hub Item Views (clicks on shared content)
- Email Reads & Link Clicks (tracked emails)
- Membrain Forms Submissions
These activities appear in grouped summaries on the Timeline, with the ability to drill down for more details on Form Submissions.
How does it help you?
By adding these data points to the Timeline, you can better understand your prospects’ interest and identify which activities move deals forward.
💡 This can be useful for scenarios such as:
- Holistic Engagement Insights: Track website views, content interactions, and email engagement alongside meetings to see the bigger picture.
- Optimized Outreach: Use engagement patterns to refine your approach and focus on what matters most.
Need more help with this update? Visit our Help Center, contact us via the in-product chat, or reach out to us at support@membrain.com.
