George Brontén, a life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing, experienced significant difficulties when growing his sales team at a previous company.
He admits making "all the mistakes in the book," including making faulty assumptions - such as CRM systems being helpful for salespeople. After these realizations, he spent significant time learning about what's needed to truly help sales teams achieve excellence in a complex b2b sales environment.
With a strong passion and the vision to elevate the sales profession, George and the team set out to design Membrain as the world's first Sales Enablement CRM that places HOW to sell front and center and launched it to the world in May 2012.
Since then, George and his team have worked with thought leaders and studied research to identify the success factors behind successful sales organizations and build technology to help companies to consistently reach their targets.
The law of least resistance leads to mediocre experiences. Challenge the norm; find new ways of doing things and new solutions to problems.
Do what you set out to do, keep your promises, and never blame others, or circumstances. By doing so, you will gain the respect of others and build trust - upon which relationships are built. Don't take shortcuts.
What is good enough today will not be sufficient tomorrow. For your undertakings and relations to grow, you must continually improve all aspects of them.
We care about each other, we are kind and we lift each other up. We believe that building together is better than building alone.
A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology three years in a row. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.
