Elevating the sales profession

By helping people and organizations grow.

Our Vision


To elevate the sales profession by designing technology and tools and by partnering up with people who share our mission and values.

At Membrain, we believe that the sales profession is one of the most important jobs on the planet. It's also one of the most challenging. Sales drive company revenue. Revenue pays salaries to feed and nourish families. Sales professionals help buyers to improve the outcome and growth of their companies, thereby enhancing the lives of many more.



Why George Created Membrain


With the life motto “Don’t settle for mainstream”, George is always looking for new ways to achieve improved business results using innovative software, skills and processes.

George Brontén, a life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing, experienced significant difficulties when growing his sales team at a previous company.

He admits making "all the mistakes in the book," including making faulty assumptions - such as CRM systems being helpful for salespeople. After these realizations, he spent significant time learning about what's needed to truly help sales teams achieve excellence in a complex b2b sales environment.

With a strong passion and the vision to elevate the sales profession, George and the team set out to design Membrain as the world's first Sales Enablement CRM that places HOW to sell front and center and launched it to the world in May 2012.

Since then, George and his team have worked with thought leaders and studied research to identify the success factors behind successful sales organizations and build technology to help companies to consistently reach their targets.


In addition to George's visionary leadership, Membrain is led by a friendly and amazing team, all contributing to helping our customers achieve greater sales effectiveness. Here are some of the leaders at Membrain:

paul fuller_roundBrenda McDonald, Customer Success Team Lead Sebastian Karlsson, Sales ManagerNina Werner, Head of People Growthportrait_round_anders_hammervald-1Johanna van Doorn, Head of MarketingHenrik Öquist, COO


Meet the Membrain Team




We believe that work becomes meaningful when it helps us grow, as individuals and professionals, and that small teams with purpose and passion can move mountains.

These are the core values that we live by:

Nick Massaro

Challenge the Mainstream


The law of least resistance leads to mediocre experiences. Challenge the norm; find new ways of doing things and new solutions to problems.


Be Professional


Do what you set out to do, keep your promises, and never blame others, or circumstances. By doing so, you will gain the respect of others and build trust - upon which relationships are built. Don't take shortcuts.


Have a Growth Mindset


What is good enough today will not be sufficient tomorrow. For your undertakings and relations to grow, you must continually improve all aspects of them.


Be Full of Heart


We care about each other, we are kind and we lift each other up. We believe that building together is better than building alone.

Membrain Is CRM and Sales Enablement Combined. When HOW You Sell Matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology three years in a row. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.