Membrain's Prospect Engagement Playbooks provide the guidance and tools needed to efficiently engage your future customers in a more human way while keeping your sales teams disciplined and structured.
Quickly eliminate ‘time wasters’ to increase pipeline momentum by quickly identifying non-buyers and focus only on high-value prospects.
Membrain lets you ensure prospect fit with easy-to-understand criteria that align with your organization’s ideal customer.
Formalize your qualification process by identifying and “scoring” prospects on a scale from ‘good fit’ to ‘poor fit’. This replaces emotion with evidence and gives your team a shared definition of when to add opportunities to your pipeline to be forecasted.
Make sure that your salespeople always have access to the right information at the right time - both educational as well as customer-facing resources, such as videos, white papers, and case studies. This prevents the age-old problem of spending too much time searching for resources in different file folders. And encourages on-the-fly learning.
Quickly identify the best actions to take for prospects by choosing from a list of prospecting campaigns designed for specific scenarios. Work with campaigns created for inbound leads, outbound efforts, existing customers, geographical territories, and more.
Support your sales representatives by adding key events and mapping forward movement. Whether it’s booking an exploration meeting or confirming that a prospect is willing to move forward, these clearly defined objectives will act as signposts on your prospecting journey and will keep your team on track.
A winning process is the heartbeat of good prospect engagement. Build and nurture the relationship between you and your contacts with our guided, human-driven processes. Add them to your playbook to create a powerful formula that wins time after time.
Customizable Prospecting Campaigns
Visual Customizable Qualifiers
Execute Consistently With a Guiding Process
Robust Automated Goal Tracking With Easy Setup
Easily Customizable Rules to Ensure Consistent Touches
Email Templates and Snippets for Consistent Messaging
Comprehensive Mobile App
Integrated Sales Inbox and Email Composer
Integrated Sales Calendar
Customizable Views and Filters
Automated Data Imports and Exports
Website Integration Using Membrain Beacon
Built in Collaboration Tools
A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology three years in a row. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.