Yet, many companies focus their sales and marketing budgets on recruiting "new logos."
With Membrain's Account Growth module, you will always know who your best customers are. It guides your teams to expand relationships, better understand customers, create and execute growth plans, and gain insights to improve your efforts.
Define how to categorize your best customers and Membrain will visualize them in a grid. This interactive overview will help you zoom in and out, find outliers, and to see growth patterns over time - to always prioritize the right accounts.
In order to help your customers grow, you need to understand their business and your engagement.
When you understand your customers' challenges and aspirations, you can craft plans and convert them to actionable tasks to be completed in a structured and disciplined way.
Tools like organizational charts and decision team maps help you ensure that you are engaged at the right people to build trust and strong relationships.
In addition, by aggregating all the other relevant information into one account-scoped view, your teams will be able to better connect the dots, collaborate, and find opportunities to grow with each customer.
Just having a plan is not enough. You need to execute it successfully and be aligned with your customers' expectations. Membrain's guiding sales process and task management tools will make your plans informative, actionable, and collaborative.
Built-in analytical tools will help you keep your promises. See your progress in beautiful dashboards, customized to your needs.
Learn from the data to improve every aspect of your account growth strategy and execution.
The Account Growth module is very flexible and can be used for purposes beyond traditional account planning and execution.
Our customers use it to plan and execute their customer success initiatives and to manage and grow their partner channels.
The addition of Account Growth completes Membrain's Sales Enablement platform.