Beyond Account Planning

A New Framework for Growth

Existing Customers Represent a Substantial Portion of New Revenue, Yet Companies Engaged in Complex B2B Sales Struggle to Tap Into This Potential

Sales teams need to be able to consistently execute their process in order to visualize these opportunities. Crucial to this success is developing an effective framework for account segmentation, planning, and growth. This common challenge leaves sales teams vulnerable to "predation" by competitors.

This whitepaper presents a simple yet flexible framework for sales leaders and consultants to think beyond old school (ineffective) account planning, and get themselves into growth mode.


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Membrain Is CRM and Sales Enablement Combined. When HOW You Sell Matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology three years in a row. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.