The complete platform for complex b2b sales

 Membrain is the world's leading sales effectiveness platform for teams working with complex b2b sales and can replace, run alongside or plug into your existing CRM.

Execute your process
Enable Your Team
Coach Effectively
Optimize your Strategy

Make it easy for your team to execute your sales process

Struggling to implement your sales strategy? Are your salespeople stuck in old ways? Sales teams that follow a structured sales process achieve 48% higher win-rates (source: Sales Benchmark Index).

Membrain makes it easy for your team to execute your sales strategy by actively guiding your team through your sales process and playbooks.

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Enable your team to drive successful behaviors

Is your sales training forgotten or ignored? Is your sales collateral hard to find? Sales training is quickly forgotten if not reinforced.

Membrain drives winning behaviors by placing content in context, enabling skills development and alignment. Membrain allows you to integrate educational information, collateral, and guides in the right context - your sales process. 

Equip sales leaders to effectively coach their team

Hard to find the time to coach? Difficult to know who to coach, how and when? Do you have to rely on a small group of top performers to reach revenue targets? Sales coaching has proven to be the leading driver in increasing sales performance, but too few do it well.

Membrain equips sales leaders to effectively coach their team by providing the information, context, and tools needed to coach sales teams to higher levels of performance.

Continually optimize your sales strategy

Does your team rely on discounts to win? Is your pipeline full of deals that will never close? Can’t trust your forecasts? 

Membrain helps you continually optimize your sales strategy to build predictable sales performance and a sustainable competitive advantage. All the tools you need to stay one step ahead.

Enable your team with
award-winning software

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Trusted by clients in over 60 countries, a two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016 & 2017. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories. Membrain is the #1 sales effectiveness platform for teams working with complex sales.

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Drive the behaviors needed to achieve consistent performance in complex sales


“We looked at CRM tools, but none really worked with the sales process we had developed. We needed more. We have long sales cycles, with different types of key performance indicators, and many personalities involved in a complex sale.”


Sven-Erik Gustafsson, Sales Director at Scania Mining


“Using Membrain’s Playbook capabilities has kept not only my team, but me, consistently moving prospects through the sales process to a more predictable outcome. Our win rates have doubled with the help of Membrain.”


Nate Lelle, Executive Vice President at Meyer-Najem Construction


“Membrain was a game changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It’s very intuitive and easy to teach. It just works.”


Roberto Scott, Sales Director at Analitek


Selling has changed. Have you?

Sales effectiveness is in crisis. For several years quota attainment has been dropping for sales teams around the world. As a profession, we’re failing.

While companies pour billions of dollars into training and software that continue to make little difference, a small minority of sales teams quietly keeps improving year over year, steadily pulling ahead of the competition. Would you like to be one of them?

It will take committment to consistent execution. You’ll need to change. Do things differently. It’s going to take work. Are you ready?

  • Salesforce and Membrain
    Complement Salesforce with Membrain to make your sales strategy easy to execute and consistently reach targets!
  • Outlook and Membrain
    Built-in calendar sync makes sure that your meetings are always in Outlook, Membrain and your smartphone! And allows the use of Membrain's scheduling service!
  • Zendesk and Membrain
    Create transparency between sales and customer support by automatically showing Zendesk support tickets in Membrain.
  • Hubspot and Membrain
    Drive your inbound marketing efforts with Hubspot and build your sales infrastructure using Membrain!
  • Zendesk and Membrain
    Move data between Membrain and 100s of applications with just a few clicks, using Zapier!
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