Membrain for Managed Service Providers

Membrain is the B2B growth platform for MSPs looking to scale.

Built for complex B2B sales environments, Membrain empowers managed service providers to move beyond revenue plateaus and stalled deals to achieve predictable, profitable growth.

Why Sales for MSPs Need a Different Kind of CRM 

MSPs face a set of sales challenges that traditional CRMs weren’t designed to address:

Challenges

 Long buying cycles
 Technical decision-makers
 Large buying committees
 Referral dependent
 Reps “winging it”
 Price vs. value focus
  Unreliable forecasts

 Membrain_Logo_Without_Text_inv_mono Membrain's Solutions

 Keep complex deals on track with milestone-based workflows.
 Equip reps with the right content at the right time.
 Map and manage all stakeholders in one view.
  Align your process with the customer’s decision journey.
 Mirror best practices with built-in playbooks.
 Differentiate beyond price at every stage of the deal.
 Get accurate forecasts based on rules and qualifiers.

Transform Complexity into Your Competitive Advantage with Membrain.

Gain the structure, confidence, and insight required to sell complex MSP solutions consistently.

Visual, Guided Workflows

Turn your sales process into a playbook that’s easy to follow and perfect for complex, multi-stakeholder deals.

Learn more about Active Pipeline »

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Built-In Account Growth Tools

Support long-term customer relationships with structured account planning and expansion capabilities, which is critical for MSPs focused on recurring revenue and upsell opportunities.

Learn more about Account Growth»

Seamless Coaching & Collaboration

Founders are equipped to coach around behaviors that matter without the administrative headaches. Spot issues early. Improve win rates and forecast accuracy.

Learn more about Elevate »

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Content-in-Context

 

Integrated Enablement

Deliver training and content in context, where and when your salespeople need it: during calls, while qualifying opportunities, or when negotiating complex solutions.

Learn more about Content Hub »

MSPs Across the Globe are
Finding Success with Membrain

From small, founder-led teams to larger managed services organizations, MSPs are achieving sustainable growth using Membrain's solutions for complex B2B sales.

 

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Your Process. Your Playbook. Your Competitive Advantage.

Membrain helps managed service providers take control of sales performance, one workflow at a time.

Talk to an Expert

Powered by a Network of MSP Experts

Actionable content co-developed with the experts who train, coach, and enable MSP sales teams every day.

Activity dramatically ramped up. But it wasn't just activity; it's effective activity. It's generating results.

Doug Miller, Founder & CEO, Brightworks Group.
Read the full story »


Success Stories from Membrain Customers

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MSP Combines Process & Platform to Achieve Growth

By embedding a repeatable, trust-based sales system, Brightworks Group increased pipeline visibility and produced measurable results.

Read the Success Story »

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The Flexibility of Membrain Makes Everyday Life Easier

365 Technologies needed a CRM solution that could scale with their growth and meet the diverse needs of their sales processes.

Read the Success Story »

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People, Process, Technology: MSP Thrives with Membrain

Worksighted needed a system that could support an increased number of industries served and a growing team.

Read the Success Story »

More to Learn From Thought Leaders in the Industry

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A B2B Growth Platform That Speaks Your Language

We often talk about complex sales as if there were one singular approach to helping buyers make high-stakes purchasing decisions. But in reality, we know that’s not true.

Read the Blog Article »

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Navigating MSP Growth with Ian Richardson

From transforming technical expertise into strategy to driving growth, Ian offers actionable insights to help MSP founders thrive in an ever-evolving market.

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Rising Above Challenges with Carrie Richardson

Carrie offers wisdom from her own experiences, valuable insights, and practical advice as an MSP growth consultant who rose from a challenging career path

Listen to the Podcast »

Accelerate Growth With a Sales Process Built for MSPs

Give your team the structure, visibility, and coaching they need to execute complex deals with confidence.

 

Frequently Asked Questions

Who is the Membrain B2B Growth Platform for?

Membrain is for B2B managed service providers (MSPs) that are truly committed to growth, organizations that sell complex solutions, manage longer sales cycles, and navigate multiple stakeholders in every deal.

It’s ideal for midsize to enterprise teams that rely on structure, methodology, and consistent execution to win high-impact deals. If your sales success depends on trust-based relationships and guiding buyers through a multi-step decision process, Membrain is built for you.

What solutions does Membrain offer MSPs?

Membrain is designed to solve systemic issues in the MSP industry by making HOW you sell easy to execute.

Here are just a few examples of what Membrain can solve for sales teams at MSPs:

  • Converts your strategy into visual, actionable processes
  • Embeds guidance, content, and tools in context
  • Improves forecast accuracy by eliminating guesswork
  • Protects margin by improving qualification, discovery, and negotiation rigor

Why is a CRM like Membrain necessary for managed service providers?

You win or lose because of how consistently your sales team executes your sales process.

Membrain is built precisely for that world. It takes the complexity inherent in MSP sales and turns it into:

  • A structured, repeatable way of selling
  • A coachable framework for founders
  • A predictable pipeline for sales teams
  • A better buying experience for customers

What is a recommended sales process for an MSP?

MSP sales are complex, requiring a focus on value, clear steps, effective sales coaching, and consistent salesperson behaviors.

MSPs need a sales process that is:

  • Customer-aligned and relationship-driven
  • Structured and milestone-based
  • Supported by checklists and enablement
  • Designed for complex B2B buying 
LET US BUILD YOUR PROCESS

How will Membrain help me improve my sales effectiveness?

Membrain helps your team focus on the right activities and behaviors that actually move deals forward. It embeds your process, reinforces best practices, highlights risks early, and gives sales leaders clarity on where to coach. Instead of simply tracking what has happened, Membrain guides how to execute, improving consistency, forecast accuracy, deal quality, and overall sales performance.

The result is stronger habits, better conversations, and more predictable growth across your entire organization.