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Resources by Membrain

We’ve created these resources on our mission to elevate the sales profession.
Please go ahead and download them - they're all free.

Guide to best practise sales enablement

Guide to sales enablement

Whitepaper
Although organizations pour billions into sales training and technology, quota attainment keeps declining.

As a reaction to this, sales enablement initiatives are on the rise. But what is sales enablement, really? Download this whitepaper to learn the definition of sales enablement and the best practices you need to succeed.
Download our free whitepaper that outlines how to build an effective coaching system

How to build an effective coaching system

Whitepaper
88% of world-class organizations devote adequate time to coaching, while only 32% of all organizations do. Get this whitepaper to learn what coaching is and what it is not, what to look for in a good coach, mistakes to avoid and how to make coaching a part of your company culture. Bonus: example coaching questions to get started!
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All the top sales methodologies compared

Whitepaper
Sales methodologies, developed by people who’ve studied masterful sales professionals, modeling their behaviors into replicable methods. Effective implementation can greatly increase performance. But which one is right for your organization? Find out in this whitepaper!
The sophisticated sales leader's guide to effective sales process execution

Guide to effective sales process execution

Whitepaper
Sales is in an effectiveness crisis. 41% of sales professionals are failing. It’s easy to blame outside factors. But the truth is, if we’re going to turn sales performance around, we have to take a good, hard look at sales process. To achieve consistent results, you need an actionable and measurable sales process. Download this whitepaper to get started the right way!
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5 key factors for successful selling in the buyer 2.0 era

Whitepaper
Why is selling more difficult today than only a few years ago? What are the key things that will determine the future of any sales organization? Successful sales teams don't just sell more effectively - they sell differently.
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Sales process design template

Excel Tool
A well designed sales process allows the replication of best practices and improves sales peoples’ skills while minimizing risks for both buyer and seller. It's a powerful concept. But, where to begin? Right here! Download this Interactive Excel Tool to get started.
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The sales leader's guide to choosing the right CRM

Whitepaper
Everyone needs a CRM... right? Well, what exactly is CRM to you? Are you looking for "one system to rule them all"? Or is that utopia and wishful thinking? How do CRM systems help companies to sell more? Why do so many CRM projects fail? Learn more in this whitepaper.
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Realistic goal setting in complex B2B sales

Content Pack
Is everyone on your team reaching quota? Or are your sales numbers running away from you? If so, you are not alone. Download our realistic goal setting kit, that includes an interactive excel tool, to ensure realistic, achievable goals that will set you on the path to sustainable sales excellence.
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Scania Mining's sales transformation

CASE STUDY
What does it take to break the conventions and fundamentally change not only what you sell, but how you sell it? Learn how Membrain's sales improvement software helped Scania Mining implement a global sales transformation initiative that resulted in 25% revenue growth and 50% profit margin increase.
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SalesStar drives 63% win rate increase with Membrain

CASE STUDY
A challenge for Salesstar in New Zealand was finding the right tool, one that would encompass everything they felt a sales process should be. How could they successfully integrate their best practices and sales strategy with the system their sales people were using? Since implementing Membrain, SalesStar has seen their win rates go up by 67% and average deal size has tripled.
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Pass the baton, not the blame (marketing & sales alignment)

Whitepaper
Winning new customers is like a relay race. If we drop the baton, we fail and another team wins. Successfully gaining customers’ trust and earning their business requires that we pass the baton seamlessly at each hand off. Learn how.
Prima Ressource improves consulting engagements with membrain

Prima Ressource improves consulting engagements with Membrain

Case study
Sales consultants are part of a complex formula, it’s often impossible to prove whether a short-term improvement in sales results is due to the consulting, or some other factor. Prima Ressource has created a formula for consistent performance across their client base, increasing their sales by 15-30%. Learn how!
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How Westermo implemented effective lead qualification & create more accurate forecasts

Case study
Westermo is the leading manufacturer of mission-critical data communications systems for physically demanding environments. To maintain their growth they recognized a need to modernize their sales process and improve sales effectiveness. Learn how Membrain helped implement lead qualification, create more accurate forecasts and improve transparency for sales leadership.
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How to increase profits in complex B2B sales

Infographic
Complex sales can certainly be challenging, but also very rewarding. Research shows that your order values will increase by at least 40% by aligning your sales strategy with the complex sales logic. Learn how in this beautiful infographic.
Membrain Case Study Analitek

Analitek fuels nationwide growth with Membrain

Case Study
Learn how Analitek use Membrain to formalize their sales process and expand their sales operations across the country and internationally. Within a year of implementing Membrain, quota attainment has gone from 50% to 104%.
WHY THE GLOBAL MARINE GROUP LEFT SALESFORCE FOR MEMBRAIN

Why the Global Marine Group left Salesforce for Membrain

Case Study
Learn how with Membrain as their new platform the nature of their customer conversations has started to change, and sales leaders are able to adopt a more focused approach to improving key performance indicators such as qualified lead velocity and win rate.
THE SKENDER CONSTRUCTION SALES TRANSFORMATION

The Skender Construction sales transformation

Case Study

Learn how a 200-person construction company grew revenue by 25% in one year.

Sales transformation time? Which sales methodology is right for you? Find out in our comprehensive free  whitepaper here »
Download free tool Time to implement a sales process? Get our free excel tool here »

From the blog

  • Just how much is your organizational knowledge worth?
About Membrain
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Challenges
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The Software
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Resources
  • Build Effective Coaching
  • Top 10 Sales Methodologies
  • Effective Sales Process
  • Sales Process Excel Tool
  • 5 Keys to Consistent Success
  • Choosing the Right CRM
  • Realistic Goal Setting Kit
  • >> All resources
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