New to Membrain this week is the ability to create Email Activities from both Automations and Process Events.
You can optionally also enable read & click tracking to get deeper engagement insights and you have direct access to full email content from the activity streams and story streams in Membrain. Just as you would with a normal email send manually.
In complex B2B sales, missing the “who-sent-what-when” can mean the difference between a smooth customer experience and a fumbled follow-up that causes friction and disrupts a deal. No more wondering if that automated email actually got sent or got read, it'll be clearly visible and the engagement insights will come in through the Beacon just as a normal email.
One Feature, Two Use Cases
- Automations: When used in ongoing sequences that are “always ready”
- Process Events: Classic triggered events based on specific sales actions
This ensures consistent tracking and visibility whether you’re running evergreen automated playbooks or workflows that react to specific changes as they happen.
What’s New?
- New toggle in Send Email steps (both internal & external): Turn on Email Activity creation
- Activity Type selector: Choose how the Email Activity is categorized
- Optional read tracking: Know if/when recipients engage
- Change log links: Quickly view full email content and tracking data
Everything is designed to be visible, accessible, and aligned with your team’s needs.
Need help with this update? Head over to our Help Center, contact us via the in-product chat, or reach out to us by email at support@membrain.com.
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