Smarter Scheduling for Automations and Rules

Software automation is most powerful when it truly fits the rhythm of your business. With this release, we’re introducing two key enhancements that give you greater control and flexibility when using Automations and Rules.

Schedule-Based Auto Enrollment

Auto Enrollment now supports a “Schedule” option alongside the existing interval-based setup. This means you can:

• Select specific days of the week, and
• Define exact times of day for enrollments to run

This makes it easier to align automation with your team’s workflow, ensuring that enrollments happen exactly when you want them to. With this update you can now do things such as:

• Run outreach sequences on weekdays only so prospects don’t get emails or tasks on weekends
• Trigger enrollments at specific times of day (for example, 8:30 AM) so they land when your reps are ready to take action.
• Align enrollments with campaign launches or events by scheduling them to kick off on exact days, ensuring flawless timing and coordination.

Business Days in Rules

In addition to the ol' classic minutes, hours and days, we’ve added “Business Days” as a new unit for time-based rules. Instead of counting weekends, Membrain can now help you:

• Automatically handle Saturdays and Sundays
• Trigger actions only on working days
• Ensure rules stay in sync with your team’s real-world schedules

This allows you to do things such as:

• Create a follow-up reminder 3 business days later so an email sent Friday triggers a reminder on Wednesday, not Monday.
• Ensure stage progression checks happen on business days only, so stalled deals are flagged when managers and reps are actually working.

Together, these updates give you more sophisticated scheduling patterns that reflect how teams actually work. No more unnecessary weekend triggers or awkward Monday cleanups, just buttery smooth, predictable automation that keeps sales momentum moving.

Need help with this update? Head over to our Help Center, contact us via the in-product chat, or reach out to us by email at support@membrain.com.