We’re excited to introduce Insight Engine - Membrain's latest Platform Upgrade. Unlike traditional CRM systems that store data, Insight Engine turns data into guided action.
What exactly is the Insight Engine?
Insight Engine is an AI-powered sales intelligence layer built into Membrain that guides B2B sales behavior using real execution data. It analyzes your sales process, methodology, activities, stakeholder engagement, and outcomes to deliver contextual, actionable insights directly inside your workflow.
Insight Engine is built on three pillars: Data Enrichment, Membrain AI, and Proactive Insights.
As an existing Membrain customer, what does this mean for you?
AI is only as good as the context it understands. And for B2B sales organizations, there is no better context than Membrain. You’ve already done the work. You’ve spent time building structured Prospects, Sales Projects, and Account Growth Projects. You’ve defined your processes. Captured your best practices. Tracked your customer interactions.
For you, the Insight Engine doesn’t start from zero. It starts from your reality.
The Insight Engine is now available for purchase, and once enabled, becomes available throughout Membrain, embedded directly into the workflows where your sales teams already work.
Ready to disover Membrain's Insight Engine? Head on over to our website - Insight Engine to learn more, or reach out to your Customer Success Advocate or support@membrain.com to start the conversation.
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