Introducing the Contact Duplicate Clean-Up Tool

Update on May 26, 2025

Duplicate contacts are a real nuisance. They clutter your CRM, skewing your data, and slowing down your team. Finding the right contact, with the right contact details can be a pain.

The new Contact Duplicate Clean-Up Tool is a great help in this! Similar to the recently released tool that did the same on the Company level it offers new ways to identify, manage, and merge duplicate contacts inside Membrain.

Accessed from the Contact list’s "..." menu, the new “Find Potential Duplicates” can be found for any Admin in Membrain, and you can find duplicates based on:

  • External Identifiers
  • LinkedIn profiles
  • Email comparisons
  • Phone number matching

Contact Duplicate Cleanup tool

Why It Matters

In B2B, data quality isn’t a luxury it’s a distinct competitive advantage. This new tool ensures your contact list stays clean and your outreaches stays accurate. When you remove distractions and inaccuracies from your CRM, your team is free to do what they do best: sell with confidence, clarity, and consistency.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

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