Some exciting improvements to Membrain's email capabilities means you can now send multiple personalized, targeted emails to a select audience based on key information like Stakeholder role, Industry, Competition or any other criteria that you choose.
But lets' get one thing straight... we're not talking email automation here. You know, those all too familiar spam emails you've seen of late? Yeah, not that. We do things differently 'round here.
Quality, not quantity, equals improved engagement
Its been proven time and time again that one well-written email, with relevant content and a personal touch has the power of a thousand ill-fated automated emails.
But we all want to work efficiently. So let's take a look at some examples where this new functionality can save you time and help increase your email engagement rates with both prospecting efforts and the opportunities already in your pipeline.
- Reach out to all the C-level Stakeholders in a Prospecting Campaign. Narrow it down to 1 particular industry, requirement or budget range and send your email template with a killer Case Study.
- Touch base with all the Decision Makers in your Sales Projects and send them important information or updates, based on what stage they are at in the process or any other criteria.
Use relevant content that hits home
If you're using The Content Hub, its easy to find and include content that is most relevant to send to your hand-picked list of contacts. Or simply select from the suggestions offered up by the Content Hub, using its intelligent recommendation technology.
Why not try it out today! Read the article Batch Emailing which walks you through it in a few simple steps.
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