Without a plan for how to use it, it’s ineffective. Like a training manual that sits on a shelf collecting dust.
The Membrain Content Hub flips the traditional approach inside out, making your sales content part of the foundation of your sales process, rather than a group of disconnected files that live in a folder somewhere.
Access all of your internal and external sales resources (white papers, case studies, training videos, etc.) in one central location. Use relevant content to drive your team’s workflow forward every step of the way.
How you sell matters and your salespeople need the right skills to be competitive. Sending salespeople to training is not enough. Unless embedded into daily workflows, training is quickly forgotten.
Inside of Membrain, your sales training will be reinforced and new skills will become second nature over time. And you can track which content is engaged with, and which is the most helpful.
Getting the right content into the hands of your best prospects at the right time on their decision-making journey is critical for sales success.
But often the documents aren’t readily available, or salespeople store and share outdated documents. No need to search for that perfect piece of content again.
The Content Hub is designed to track user engagement so you can easily see which content is shared, when it’s shared, who uses it most effectively, and which pieces have the greatest impact on your sales numbers.
Brand coherence and consistent positioning are imperative for effective sales enablement. A centralized hub for all your sales and training content ensures that everyone is working from the same sales information, and therefore communicating in a similar way - keeping your messaging on point.
This module supports your “way of selling” by offering intelligent recommendations built directly into your team’s workflows, so they have the exact content they need, when they need it.
The Content Hub is a cloud-based information hub that works seamlessly within the Membrain CRM. You can save all of your internal and external sales resources (white papers, case studies, training videos, etc.) in one central location. Ensure that your sales team has access to both internal training materials and prospect-facing collateral right at their fingertips.