Use Orders & Quotes as Value & Potential in Account Growth

We’re excited to announce an update to our revenue analysis capabilities that further bridges the gap between ERP data and sales pipelines within Membrain.

Building on our Native Quote tool and the ability to sync Quotes and Orders from your ERP, you can now include the value of Quotes and Orders as direct sources for Potential & Value metrics directly in Account Growth projects. This opens up a world of capabilities for more accurate, data-driven analysis of both future and realized account revenue.

From disconnected data to actionable insights

Before now, critical revenue data was scattered, or lived exclusively in an ERP, disconnected from current sales activities and forecasting. With Quotes and Orders now feeding Account Growth, that data becomes part of the same conversation as pipeline, opportunities, and execution.

This means Account Growth can now reflect:

• Potential revenue based on Quotes 
• Realized value based on Orders

How does this benefit you?

• More accurate account forecasting
  See quoted potential and confirmed orders side by side with ongoing sales activities to understand where revenue is truly heading - not just what’s in the pipeline.

• Better prioritization of accounts
  Using the visual Growth Grid, identify Accounts with high quoted potential but low order conversion and focus coaching or resources where it will make the biggest impact.

• Clearer progress tracking over time
  Track how quoted potential turns into real revenue within defined periods, making Account Growth an even more powerful tool for strategic decision-making.

• Stronger account reviews and coaching
  Managers can discuss growth using real ERP-backed numbers while reviewing sales execution, activities, and momentum in the same view.

Why this matters

This update further bridges the gap between ERP truth and sales execution. By bringing Quotes and Orders into Account Growth calculations, Membrain helps sales organizations move beyond guesswork toward forecasting and decision-making grounded in reality.

We look forward to seeing how this enhancement helps you drive smarter sales decisions and more accurate forecasting.

Need help with this update? Reach out to your Customer Success Advocate or email us at support@membrain.com, and we'll help you get started.