Keep Your CRM fresh with Smarter Enrichment

Your CRM is only as valuable as the quality of the data inside it.

But keeping company and contact information accurate has traditionally meant a lot of manual effort, usually by opening records one by one, chasing missing details, and relying on teams to remember to update data at the right time. 

This latest update changes that completely.

With new Batch Enrichment capabilities and powerful Enrichment Automations, Membrain now makes it dramatically easier to keep your sales data fresh, complete, and actionable. Both automatically and at scale.

Batch Enrich Companies and Contacts in Seconds

Need to refresh firmographic data before a campaign? Preparing account lists for outreach? Cleaning up stale records across your Projects pipeline?

Now, with Batch Enrichment, you can update multiple records in just a few clicks directly from your
List Views. Once enrichment is triggered, processing runs asynchronously in the background, allowing users to continue working while updates are completed automatically.

Enrich Directly from Projects

We’ve also brought enrichment directly into Project List Views.

From Prospects, Sales Projects, or Account Growth Projects, you can now bulk enrich related companies and contacts without opening each project individually.

Automation That Keeps Your Data Fresh

Perhaps the biggest leap forward in this release is the introduction of Enrichment through Automations.

Enrichment is no longer something teams have to remember to do manually. It can now happen automatically as part of your workflows.

Sales Operations teams can add an “Enrich” Automation Step to automatically update company and contact information behind the scenes using your configured external data provider through Insight Engine.

This opens the door to incredibly powerful workflows:

• Automatically enrich new prospects when they enter the pipeline
• Keep stakeholder information updated throughout active Projects
• Ensure contact records are continuously maintained without manual intervention
  
  

By combining automation with scalable enrichment workflows, Membrain helps ensure your sales organisation is always working from the best possible information. And when your data gets smarter automatically, your team can focus on what really matters: building relationships and winning deals.