The ability to Qualify, and perhaps more importantly Disqualify, Prospects and Sales Projects early in your Pipeline is a skill that takes time to master. This update to Qualifiers throughout Membrain offers more context and guidance to the sales team, resulting in more clarity around Qualifiers for everyone.
Qualifiers have always been an integral part or Membrain's Prospecting and Pipeline Management tools. They are designed to help Sales People only qualify Prospects that are a good fit, and ensure those opportunities that do make it into the pipeline are flagged as a concern, if needed, as they make their way through the process.
This update means a Name and Descriptive text can now be added to Qualifiers, allowing Sales Leaders embed more detail into the process and give Qualifiers a more "human" feel that people can resonate with.
But its not only the customizable name that gives a deeper understanding as to why the Qualifier prompts a red, yellow, blue or green indicator. Additional Descriptions can be used to give more context or as a powerful coaching tool, suggesting what to do in certain situations and offering up advice for possible next steps.
We're excited to hear your feedback on how you might use this new feature to support your team and guide them towards success. Please reach out to us if you'd like to bounce some ideas, or if you would like some help getting started. We'd love to hear from you!
Learn all there is to know about Qualifiers, or check out this step-by-step guide to help you update your current Qualifiers with this additional Detail.
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