I started my first company at 21. I quickly realized it didn’t matter if I had the best products in the world. Unless we could sell them, we’d be out of business.
I found out the hard way that to scale the business, I needed a way to model and systematize successful sales behaviors and that CRM systems were not the solution.
I needed to create a system to help map, enable, coach and continually improve our sales efforts in order to grow the business...
We have established an actionable best practice sales process, which helps us improve our win rates and decrease sales cycle length.
What Membrain does really, really well is to manage the sales process in a way that makes sales people want to use it.