Membrain - The sales effectiveness platform
when how you sell matters

Drive the behaviors needed to achieve consistent performance in complex sales.

Execute Process

Membrain makes it easy to implement a strategically aligned, milestone-based sales process that actually gets used.

Enable People

Membrain captures and encourages best practices to drive successful behaviors and professional growth.

Coach Everyone

Membrain provides the information and tools to coach salespeople to higher levels of performance.


Membrain helps you continually examine and optimize your sales strategy to build and maintain your competitive advantage.
  • 2014 Gold CRM Solution
    Top Sales Awards Winner!
    Winner of the Top Sales Award - 2 years in a row!
  • G2crowd
    G2Crowd High Performer
    Highest NPS score of all vendors!
  • smart_selling_tools.png
    Top Sales Tool 2013-2016
    Top Selected Sales Tool

“Why did I build Membrain?”

George Brontén, Founder AND CEO of Membrain

I started my first company at 21. I quickly realized it didn’t matter if I had the best products in the world. Unless we could sell them, we’d be out of business.

I found out the hard way that to scale the business, I needed a way to model and systematize successful sales behaviors and that CRM systems were not the solution.

I needed to create a system to help map, enable, coach and continually improve our sales efforts in order to grow the business...

  • rasmus_nervall.jpeg

    We have established an actionable best practice sales process, which helps us improve our win rates and decrease sales cycle length.

    Rasmus Nervall, CEO of Adsensus
  • bob_apollo.png

    What Membrain does really, really well is to manage the sales process in a way that makes sales people want to use it.

    Bob Apollo, CEO of Inflexion Point
  • dave_256.png
    Membrain stands in a class by itself. It truly gives sales management what it needs, while being easy to use for salespeople.
    - Dave Kurlan, CEO & Founder of Objective Management Group
  • Salesforce and Membrain
    Complement Salesforce with Membrain to make your sales strategy easy to execute and consistently reach targets!
  • Outlook and Membrain
    Built-in calendar sync makes sure that your meetings are always in Outlook, Membrain and your smartphone! And allows the use of Membrain's scheduling service!
  • Zendesk and Membrain
    Create transparency between sales and customer support by automatically showing Zendesk support tickets in Membrain.
  • Hubspot and Membrain
    Drive your inbound marketing efforts with Hubspot and build your sales infrastructure using Membrain!
  • Zendesk and Membrain
    Move data between Membrain and 100s of applications with just a few clicks, using Zapier!
New Call-to-action