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Three Hidden Reasons Your Salespeople Aren’t Making Cold Calls
Over the past several decades, thought leaders have repeatedly predicted the death of cold calls. First, it was social media and LinkedIn that was going to kill them by ensuring every phone call was a warm one. Then it was content marketing that was going to do it, by delivering a steady stream of solid, happy leads directly to salespeople’s inboxes.
By George Brontén Read the article
