In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Richard Pole, the founding partner of Noodle Spark Group to unpack why many sales teams are underperforming right now, and what leaders can do to fix it.
Together, they explore why sales is often treated as a “necessary evil” instead of a core business function, how denial and bad assumptions damage performance, and why the fundamentals are still important in the profession.
By Paul Fuller Read the articleFrom north to south, east to west, Membrain has thousands of happy clients all over the world.