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The State of B2b Sales Trend 2026 with Paul Fuller
In this episode of The Art and Science of Complex Sales, Paul Fuller shares key findings from a recent research project on the state of B2B sales. Drawing on a meta-analysis of sales literature, industry trends, and input from sales experts around the world, he explores what is really happening in the profession and why so many teams are struggling to improve results.
He unpacks the impact of falling trust, rising buyer complexity, ineffective tech adoption, and the growing gap between sales training and real coaching. He also outlines where leaders should focus if they want to improve performance in a more difficult selling environment.
By Paul Fuller Read the article
