Small but Mighty: A slew of Enhancements Across Membrain

Update on August 20, 2025 by Henrik Öquist

This update introduces a series of small but powerful enhancements across Membrain to help your team work smarter and stay focused on the right opportunities.

"People do buy from people" - Improvements to Contacts

  • Make Default Contact Fields Required
    You can now make default contact fields (like Email, Position, Phone) required when creating a contact on both Desktop and Membrain Go.
  • Hide Additional Contact Fields in Creation Dialog
    Admins can now hide the Title, Phone, and Mobile Phone fields in the contact creation dialog while still allowing enrichment suggestions.

    PU - Contact Creation Default Hidden
  • “Left Company” Option in Org Chart
    Quickly mark a contact as having left the company directly from the organizational chart’s menu.

    Group 37 (1) 1 (1)
  • Local Time in Contact Preview
    See a contact’s local time at a glance in the preview dialog by hovering over any contact's name, with visual indicators for working hours.

    PU - Contact Local Time
  • Set or Clear Contact Titles in Automations
    Automations can now update or clear the Title field for contacts, helping keep job role data accurate for targeted outreach and better lead prioritization.

Search Updates and Improvements

Global and Related Search now prioritize more intuitively. Perfect matches to what you search for comes first, then “starts with” matches, followed by “contains” matches for projects, companies, and contacts. You can also search for messages in the Sales Inbox by sender’s email address on both Desktop and Go. This helps find emails not just from "Steve", but from "steve@customer.com" just as easily. Very handy in some cases!

Weekly Goals Now Count Weekdays Only

Weekly Goals now spread evenly across Monday–Friday, making progress tracking more intuitive for activity-based targets.

Manually Save Emails from Sent Folder

Sales Inbox now includes an Import Other Email button, letting you save emails sent from Outlook or Gmail to Membrain even after sending. Great to be able to go back and save that one key email you missed saving at the time of sending.

PU - Manually save emails


Open & Click Counts in Sent Mail

Sent Mail now shows how many times an email has been opened or clicked, with distinct status labels for quick reference. Being able to easily see who has opened and clicked multiple times on emails you've recently sent is key to spot a highly engaged stakeholder.

PU - Email Click Counts

Activity Subject in Process Step Tools

Activity tools in Process Steps now display the activity subject before the open/clear actions for easier scanning. Seeing things like the activity for appointments, subject line for emails instantly helps track key activities connected to your process steps.

New Filters for Owner or Contact

Filter Prospect, a Sales project, or an Account growth, and Tickets by Owner or Contact for faster targeting. Very helpful to see all the deals and projects you're working on at the same time, not just the ones you're the Owner of.

Need help with this update? Head over to our Help Center, contact us via the in-product chat, or reach out to us by email at support@membrain.com.

More flexibility for Dashboards & Graphs

Update on August 19, 2025 by Henrik Öquist

In this release, we’re delivering a set of enhancements designed to give sales leaders, analysts, and managers more control, more clarity, and more flexibility when working with dashboards and performance graphs.

From deeper customization to smarter layouts, here’s what’s new:

Set Custom Baselines for Better Clarity

You can now set custom baseline and maximum values for line, column, and bar graphs. Whether you want to start your Y-axis above zero to focus on meaningful trends or lock percentage scales between 0% and 100% for consistency, you’re in control.This carries through to your PDF exports as well, keeping reporting clear and consistent.

PU -  Add options to set the min and max to X/Y-axis values

New Levels of Flexibility in Performance Graphs

Performance Graphs now support both "Segment By" and "Show By" options. This means you can view your data by date, by user, or flip between them to match your analysis needs. Column, donut, and number graphs benefit from the new flexibility, while table graphs now support axis flipping for an even clearer view.

PU - Show By and Segment By (Old vs New)

More Options in your Dashboard Grid

We’ve upgraded the dashboard grid from 6 to 12 columns for far greater layout precision. Now you can fine-tune component sizes to better fit your story. 

PU - 12x grid on x Dashboard


Whether you’re building compact data tiles or full-width visualizations, Membrain dashboards are ready for it. On top of that, the Y-axis resolution has doubled, giving you finer vertical sizing control for that perfect dashboard composition.

New Prospect & Project Insights in Activity Graphs

Activity Graphs now let you show by, segment by, and list by new contextual fields like "Stage", "Next Step and more. This update is also available in the activity list view, giving yet another dimension to your analysis of the activities of your team. This addition bring pipeline context directly into your activity analytics, helping you track where actions are happening in the sales process and identify where coaching or intervention might be needed.

Product-Level Insights in Revenue Graphs

Product Revenue graphs now include a dedicated "Product" field for better clarity and more precise analysis. You can group and filter by root product in both graph and list views, making it easier to see which products are driving results and adjust your strategy accordingly.

These updates put more analytical power in your hands—whether you’re fine-tuning a single chart, building a management dashboard, or diving deep into product-level performance.

If you want to explore these changes in action or see how they can elevate your reporting, reach out to your Membrain contact, contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Introducing the New Activity & Engagement Level Score

Update on August 18, 2025 by Henrik Öquist

Tracking customer activity is one thing. Understanding it in context is another. With this release, Membrain makes it easier than ever to see, segment, and act on how engaged your prospects and customers really are.

A Clearer View of Interaction Quality

The new Activity Level and Engagement Level scores simplify complex interaction data into easy-to-read visual indicators. Whether you’re looking at a Prospect, a Sales project, or an Account growth plan, you’ll now see:

  • Activity Score – The intensity and volume of your recent activities with that contact, company or account.
  • Engagement Score – The resulting engagement. Is the prospect or customer opening that email? Are they replying? Are they visiting your website, viewing that content you sent them? Are they joining  conversations and meetings?

PU - Activity & Engagement Level

There is also a combined view where you can see both dimensions side-by-side, helping you instantly spot where activity is high but engagement is lagging. Or vice versa. 

This intelligent score also factors in time, so if exciting customer engagement has started to go quiet lately, the score will drop to reflect that. This update gives you the tools to consistently stay on top of your most important sales efforts.

Graph & Dashboard Support

To bring these scores to life throughout Membrain, we’ve added "Activity Level" and "Engagement Level" as "Segment By" and "Group By" options for bar, column, donut, and list graphs across dashboards and process views.

PU - Activity Level Graphs

Now, you can visualize how activity and engagement vary across your pipeline, which segments are thriving and which need attention and much more. 

In Prospects, Sales project, and Account growth views and contexts, you can filter by Activity Level or Engagement Level. Options range from None, Very Low and all the way to Very High, giving sales reps a fast way to zero in on hot opportunities, or re-engage those at risk of going cold. 

PU - Activity Level Filters

A More Informative Timeline

These updates aren’t just about scores and charts. They also make the timeline of interactions clearer and more useful, so you can track patterns, compare performance, and take action with confidence.

Activity and engagement are the heartbeat of your sales process. With these new scores, graphs, and filters, you can measure that heartbeat and diagnose its health, ensuring you can make the right moves to keep deals alive and moving forward.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Smarter, Faster, Clearer: feature Round-Up

Update on June 18, 2025 by Henrik Öquist

We have recently rolled out a suite of enhancements across Membrain that are all about one thing: making your daily experience smoother, sharper, and more intuitive.

From surfacing key settings to boosting coaching workflows, here’s a look at the latest updates that will help your team execute better than ever.

 

Visual Enrollment Clarity in Automations

Automations now have a more visual and helpful first element in place, a clickable node labeled “Automatic Enrollment Enabled”, giving instant visibility and access to enrollment settings. No more guesswork or menu-diving, just clear control at a glance.

Navigate Replays with Your Keyboard

Reviewing your Active Pipeline or Account Growth Grid? Now you can speed through it with keyboard shortcuts. Left/right arrows to move across views and Spacebar to play/pause animations. Faster navigation means better coaching and quicker insights, especially during pipeline reviews.

Historical Users Now Available in Elevate

Need to review coaching data from a former team member? You can now select “Historical Users” in the Elevate overview page, bringing it in line with other Membrain views. It’s a small change that unlocks big insights for long-term coaching and performance analysis for the learning organization.

Floating Text Toolbar Expanded

Editing just got easier everywhere. We’ve expanded the floating toolbar to more places across Membrain: emails, coaching plans, templates, and process descriptions. This puts formatting tools right where you need them, cutting clicks and keeping you focused.

Meeting Notes in Membrain Go

For salespeople on the move, you can now add, view, and edit meeting notes directly from Appointments in Membrain Go. Notes stay tied to the appointment and accessible across devices, making it easier than ever to stay on top of your game, even when you're not at your desk.

Each of these features is designed to reduce friction, reveal new insights, and support your sales excellence journey. Membrain is here to help you sell how you want to sell.

Which of these features are you most excited about? If you want a deeper look at how these can support your team, head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

 

Never Miss a Beat: Automatic Meeting Reminders Are Here

Update on June 17, 2025 by Henrik Öquist

No-shows and last-minute meeting cancellations waste time and can totally derail a deal.

Now, Membrain helps you stay one step ahead with automatic meeting reminders.

You can now configure email reminders to be sent before scheduled appointments, tailored to your workflow and meeting type. Here's how it works:

  • Set up reminders in the Calendar tab under My Settings
  • Choose timing from on how long before the meeting you want it to be sent
  • Apply reminders to specific Activity Types or keep it broader for all your meetings.

Membrain will do the rest, automatically notifying your meeting guests so they show up prepared and on time.

Why It Matters

A missed meeting isn't just a hiccup. It breaks momentum, delays deals, and drains energy from your pipeline. These reminders ensure that your prospects are informed, engaged, and more likely to follow through.

This is a key improvement to supports high-impact selling by reducing friction and increasing consistency in this key detail of the sales process. Reliability builds trust and trust wins deals.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Smarter Forms with Embedded Score cards

Update on June 16, 2025 by Henrik Öquist

Forms just got a whole lot more powerful. You can now embed Score cards directly into Membrain Forms, giving you structured, number-based output without sacrificing ease of use or clarity for the person filling out the form.

Simply adding a Score card as one of the fields to the form will add dropdowns for all the Score card questions. Boom! It's that quick and easy.

Score card questions will now display as individual single-select options inside your forms. These questions are grouped by category, with each category appearing as a header to keep your form clean and well-organized.

Each response still generates a numerical score in the background. That means you get the simplicity of single-select questions with the analytical power of a number field, but without the limitations of unstructured numerical inputs.

So how does this help?

Before, single-selects were great for structure but couldn't produce numerical metrics. Number fields gave you metrics but lacked boundaries, making consistency hard to enforce and wreaking havoc on your reports and handovers.

With this update, revenue teams can:

  • Consistently score and assess prospects during form-based engagements
  • Create structured evaluation forms for meetings, demos, capture quantitative feedback or NPS collection
  • Use the resulting data to drive coachingimprove forecasting, and optimize execution. All the good stuff!

It’s a cleaner, smarter way to gather insights that actually inform decisions.

This is just one more way Membrain is making it easy to execute your process, coach to win, and build a high-performing sales team powered by data that makes sense.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Email Tracking - Now in Automations & Process Events

Update on June 15, 2025 by Henrik Öquist

New to Membrain this week is the ability to create Email Activities from both Automations and Process Events. 

You can optionally also enable read & click tracking to get deeper engagement insights and you have direct access to full email content from the activity streams and story streams in Membrain. Just as you would with a normal email send manually.

In complex B2B sales, missing the “who-sent-what-when” can mean the difference between a smooth customer experience and a fumbled follow-up that causes friction and disrupts a deal. No more wondering if that automated email actually got sent or got read, it'll be clearly visible and the engagement insights will come in through the Beacon just as a normal email.

One Feature, Two Use Cases

You can now enable this in both:
  • Automations: When used in ongoing sequences that are “always ready”
  • Process Events: Classic triggered events based on specific sales actions

This ensures consistent tracking and visibility whether you’re running evergreen automated playbooks or workflows that react to specific changes as they happen.

What’s New?

  • New toggle in Send Email steps (both internal & external): Turn on Email Activity creation
  • Activity Type selector: Choose how the Email Activity is categorized
  • Optional read tracking: Know if/when recipients engage
  • Change log links: Quickly view full email content and tracking data

Product Update Email Tracking Toggle

Everything is designed to be visible, accessible, and aligned with your team’s needs.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Elevate: Create New "Flow Projects" from Coaching Plans

Update on May 30, 2025 by Henrik Öquist

Coaching is one of the highest-leverage activities in sales leadership. And now, it just got a little easier to set your team up for success.

We’ve added an enhancement to Coaching Plans in Elevate: the ability to create and name a new Flow project directly during the setup process. Now, you can easily and smoothly create and name a new project on the fly while building your Coaching Plan.

Why It Matters

This seemingly small but impactful change improves usability, saves time, and reduces friction—ensuring coaching plans translate into actionable, personalized guidance. But the impact of that? Definitely not small. When it comes to driving behavior change, how you implement structure matters as much as having the right strategy in place.

A Quick Peek at What’s Coming

This update is part of our early access rollout of Flow Projects—a flexible way to organize and manage all the projects and workflows that support and run alongside your sales teams. These can augment collaboration between marketing, operations, backoffice, recruitment and more. While still in limited early access, you can reach out to your Membrain contact to learn more. We'll be sharing more details broadly soon.

If you have any questions about this update, please contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Small Tweaks, Big Wins: May Product Enhancements You’ll Love

Update on May 28, 2025 by Henrik Öquist

Not all product updates need fireworks to make a real impact. Sometimes, it’s the quiet improvements.

The ones that save you clicks, clarifies your workflows or that just feel right. Those can often be the ones that deliver the most value.

This month, we’re rolling out several upgrades that make Membrain more intuitive, flexible, and efficient for sales professionals. Here's what’s new:

View Settings Dialog: Customize Your Workspace

You can now more easily tailor how you view your data across Prospects, Sales Projects, Account Growth, Tickets, and Flows. The new “View Settings” dialog lets you:

  • Choose view modes (List, Kanban, Growth Grid, Timeline)
  • Pick which fields to display (where applicable)
  • Control sort and group options (including actually sorting the grouping!)

But perhaps the biggest of these is the ability to toggle Automatic Priority Sorting and "snoozing" prospects and similar. It's now easier than ever to see what matters most to you.

Access Full Field Histories—Rich Text & Plain Text

We’ve expanded version history so you can retrieve full HTML or plain text field content from the past 365 days. Whether you’re reviewing a Coaching Plan or revisiting a deal note, your data is preserved and accessible from the History button. No more second-guessing or retyping lost information. Clear, confident retrieval when you need it.

New Floating Toolbar for Faster Text-Editing

Formatting text in Membrain just got a lot easier. A new floating toolbar appears when you make selections in custom rich-text fields, letting you:

  • Bold, italicize, underline
  • Change text color and alignment
  • Format consistently across Coaching efforts, dashboards, and more

This helpful little toolbar will gradually roll out in various contexts in Membrain over the next few releases.

First & Last Name Fields in Forms

You now have the option to split the “Name” field into separate First and Last Name fields on your forms. Toggle this option in Form Field Settings for more accurate and consistent data entry. More flexibility, cleaner data, and fewer awkward entries.

System Setup Gets Smarter with “Recent” Section

The System Setup menu now includes a “Recent” section that surfaces the pages you’ve accessed most recently. Less clicking around. More getting things done. Especially helpful for power users and sales ops pros.

These enhancements may not be flashy, but they’re designed to make your daily workflow smoother, faster, and just plain better. As always, we hope they feel helpful, and would love your feedback on what else we can improve to you give the best possible tool to help drive B2B sales growth.

If you need any help with this update, head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

Introducing the Contact Duplicate Clean-Up Tool

Update on May 26, 2025 by Henrik Öquist

Duplicate contacts are a real nuisance. They clutter your CRM, skewing your data, and slowing down your team. Finding the right contact, with the right contact details can be a pain.

The new Contact Duplicate Clean-Up Tool is a great help in this! Similar to the recently released tool that did the same on the Company level it offers new ways to identify, manage, and merge duplicate contacts inside Membrain.

Accessed from the Contact list’s "..." menu, the new “Find Potential Duplicates” can be found for any Admin in Membrain, and you can find duplicates based on:

  • External Identifiers
  • LinkedIn profiles
  • Email comparisons
  • Phone number matching

Contact Duplicate Cleanup tool

Why It Matters

In B2B, data quality isn’t a luxury it’s a distinct competitive advantage. This new tool ensures your contact list stays clean and your outreaches stays accurate. When you remove distractions and inaccuracies from your CRM, your team is free to do what they do best: sell with confidence, clarity, and consistency.

Need help with this update? Head over to our Help Center,  contact us via the in-product chat, or reach out to us by email at support@membrain.com.

More updates to Membrain