The Art & Science of Complex Sales Podcast

This podcast explores how the best B2B sales leaders make the complex simple, drive relationships and revenue, and generally elevate the sales profession. In this podcast, we're bringing together sales experts, thought leaders, top account executives, buyers, and industry insiders to share their experiences and best practices for navigating the complex sales cycle. You’ll find practical insights and actionable advice to apply to your sales journey.
Plus - we have a bit of fun!
 
Available on the following platforms: Podbean / Youtube / Apple Podcasts
Using Talent as a Growth Strategy with Mike Carroll
Why do so many managers fall into the trap of reactive hiring, and what can be done to avoid it? Discover the transformative insights of Mike Carroll, the founder and CEO of Intelligent Conversations.
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Why Authenticity Matters with Tom Starck

Can you imagine the transition from professional athletics to becoming a top sales leader in the motorsports industry? Meet Tom Starck, Practice Partner of SalesStar Texas, who has done just that. 

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Creating Self-Accountability with Keith Rosen
Can mastering selflessness and curiosity revolutionize your sales game? 
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Rethinking Revenue with Beth Yehaskel
In this episode, Beth delves into the post-pandemic shifts in SaaS sales strategies, explaining why companies are transitioning from aggressive growth tactics to more sustainable, cost-efficient approaches.
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Innovative Approaches to Sales Success Roderick Jefferson

How can the integration of strategies, processes, and technologies revolutionize the customer lifecycle from lead generation to post-sales retention?Join us with Roderick Jefferson, CEO of Roderick Jefferson & Associates

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Shifting Mindsets with Jill Pedersen
If you're looking to enhance your sales team's recruitment and onboarding process, this episode is a must-listen. 
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Mastering High-value Sales with Carajane Searcy Moore

What if understanding the ideal customer profile could be the key to landing million-dollar deals? Join us as we explore this and more with Carajane Searcy Moore, President at Hunt Big Sales.

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From Quotas to Champions with Ken Lundin

Unlock the secrets to fostering a high-performance sales culture and transform your sales team into quota-crushing champions! 

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The 3 Ts with Paul Fuller
Talent, Transformation, and Technology. Explore the critical importance of recruiting and retaining top talent in a challenging environment defined by skills gaps and high turnover.
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Transforming Sales Teams with JP-Urruchua
What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Founder & Partner of SalesStar Juan Pablo Urruchua
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Coaching for Sales Excellence with Tony Cross

Could personalized coaching be the game-changer your sales team needs? Join us in this episode with Tony Cross

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Mastering Sales Leadership with James Rores & Walter Crosby
In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership.
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Heartfelt Sales Leadership with Brent Long
Discover how heart-to-heart connections and genuine service can revolutionize your approach to sales and leadership. 
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Generative AI Impact on Sales Training with Joe Wikert
Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to focus on what truly matters.
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Empowering Women in Sales with Heidi Solomon-Orlick
With over three decades of breaking barriers in B2B sales, Heidi Solomon-Orlick, CEO and founder of GirlzWhoSell, joins us to share her passion for empowering the next generation of female sales leaders. Heidi highlights sales as a collaborative, problem-solving process that goes beyond mere transactions, emphasizing the importance of a servant selling mindset for success.  
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Transformative Sales Strategies with Mike Esterday
There's a common thread that connects the passion of salespeople and it goes beyond the rush of closing a deal—it's the stories that drive us.
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Adapting to Change and AI Frank Cespedes
As a renowned professor and sales virtuoso, Frank dissects the transformative effects of AI on sales, the often-overlooked concept of return on talent, and the quintessential art of guiding a team to triumph. 
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People-First Approach with Neal Glatt

Scaling a business isn't just about the numbers—it's about the people. From selling popcorn to steering a multi-million-dollar powerhouse, Neal Glatt joins the conversation to reveal the secrets behind assembling a sales force that's not just effective, but extraordinary.

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Sales Leadership Reinvented with Steve Heroux
Uncover the secrets to being a top-notch sales leader and building a winning sales team with Steve Heroux, CEO of the Sales Collective.
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Value-Driven Solutions with Jermaine Edwards
Join us with Leading Customer Growth Strategist, Jermaine Edwards, as he shares his learnings on sales leadership, the difference between earning versus proving, the impact of cognitive load, and how we show up for prospects and customers to provide true value.
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Cultivating a Thriving Sales Community with Mike Stokes

Meet Mike Stokes, the founder of Indicator. Mike is a groundbreaking entrepreneur reshaping leadership in sales. 

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Insights into Effective Leadership with Paul O'Donohue
Paul was an electrical engineer turned sales transformation leader, whose entrepreneurial spirit led him to create SalesStar, a powerhouse in the international sales arena.
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Wimp Junction with Jennica Dixon

Have you ever stood at the crossroads of a crucial sales negotiation, teetering between playing by the buyer's rules and drawing your own line in the sand?

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Transforming Sales Leadership with Raymond Cardinale
CEO of E3 Performance Solutions, Raymond Cardinale takes center stage in our latest podcast episode, bringing with him a wealth of knowledge from his 30-year voyage through the sales industry.
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Redefining Sales Excellence with Kendley Davenport
Join us with Kendley Davenport, CEO of Leadership4Success as he talks about the heart of successful sales: serving others to enhance their lives. For Kendley, sales isn't just about pushing a product but genuinely assisting customers to achieve their goals.
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Decoding Sales Success with Barbara Spector
Barbara Spector shares her innovative approach to sales that is shaking up the corporate world. 
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Game Plan for Business with Ryan Johnson

Discover how Ryan Johnson, the innovative fractional COO of Three Sparrows Executive Services, translates athletic discipline into business success in our newest episode. With his background as a former athlete, Ryan shares valuable strategies for sales entrepreneurs aiming to improve their performance. 

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The Heart of Sales Excellence with Two Tall Guys
Ever wondered how a deep belief in your product can solidify customer trust? 
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Navigating the Evolving World of Sales with James Buckley
Have you ever wondered what separates an ordinary salesperson from a true sales maestro? As a sales expert and also the director of Sell Better, James Buckley joins us in today’s episode to dissect the landscape of modern sales
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Fostering Healthy Leadership with Chris McAlister (Part 2)

In Part 2 of this episode, join Paul and Chris as they delve into the findings of Paul's assessment. What will the results from Paul’s assessment reveal? Let’s find out.

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Fostering Healthy Leadership with Chris McAlister (Part 1)
Hitting rock bottom can either crush you or make you stronger. Chris McAllister, CEO of Siteshift, knows this well. He turned his financial struggles into a journey of growth.
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Cultivating a Culture of Value Creation with Alan Versteeg
Ever wonder why some sales teams soar while others falter? The answer might lie within the nuances of coaching versus auditing.
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Orchestrating Success with Paula S White
Paula S. White, the founder of PW Enterprises, delves into her transformative journey—from being a savvy negotiator on a purple bicycle to orchestrating multimillion-dollar sales.
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Podcast - Selling from the Heart with Darrell Amy (Part 2)
As he recounts his journey from a budding law student to a sales expert, and how this transition has honed his expertise in coaching sales teams to drive substantial growth
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Podcast - Selling from the Heart with Larry Levine (Part 1)
There's a moment in every sales professional's career when the traditional tactics start to feel hollow, and the hunger for a deeper connection with clients becomes unignorable. 
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From Coaching to Collaboration with Yuri van der Sluis
Yuri van der Sluis has devoted his career to helping sales professionals make a positive impact on those around them. 
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The Sales Coaching Revolution with David Masover
Tune in to hear David's journey, from facing challenges as a new salesperson to becoming a skilled coach. He'll share valuable tips about the art of selling successfully. 
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Year-end Reflections with Paul Fuller
Join us as we reflect on the ever-evolving landscape of B2B sales, where the challenges have ramped up but so has the fulfillment. With gratitude to our listeners and esteemed guests who've shared their wisdom throughout the year, we unpack the necessity for innovation and the mastery of sales skills in the modern, complex sales environment.
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People, Methodology, and Strategy with Prima Resource
Together, we explore the challenges of hiring salespeople and the importance of using tools and data to predict sales performance. Tune in to hear about their personal experiences with hiring and the crucial role of instinct and experience in the process.
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Co-Creating Value: A New Approach to Complex Sales with Walter Pollard
Meet Walter Pollard, Founder of Brand Fuzion. He navigates the challenges of complex sales, emphasizing a customer-centric approach and collaboration to create value. 
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Importance of Context and Business Acumen with Dr. Howard Dover
We discuss the essential role of technology and business acumen in today's sales landscape, exploring the evolution of sales over the past two decades and emphasizing the importance of understanding customer business contexts.
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Exploring Complex Sales Strategies and Success with Derek Baer
Curious about setting yourself apart in the sales industry? This episode emphasizes the golden rule of sales - active listening.
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Revamping Your Sales Approach with Mike Simmons
Explore the concept of problem-solving in sales methodology. We introduce a hexagon model that outlines key questions to ask when approaching a problem: what, who, why, how, when, and what's the plan.
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Unlocking B2B Sales: A Conversation with Ed Porter
Ed, reflects on his career trajectory, starting from a call center to joining a software company that developed call recording software.
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Sales Skills and Mindset Barriers with Oliver Tuffney
Switch gears with us as we delve into the mental roadblocks that can hamper a salesperson's performance with sales expert and coach, Oliver Tuffney, Engagement Director from Emerse Group.
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The Impact of Data in Today's Business Landscape with Ben Tagoe
Ben shares a story of how he used Objective Management Group's candidate assessment to make a difficult decision between two candidates he was fond of. 
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Qualification, Coaching, and Culture of Success: Interview With Mark Burton Brown
Are you tired of the push and pull of sales? Then this episode will change your perspective. 
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Rising Above Challenges: Interview with Carrie Richardson
Ever wondered how selling vacuum cleaners door-to-door could possibly lead to owning two of the top sales call center operations in North America? Carrie Richardson, our guest for this episode, has accomplished just that and much more.
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Building Trust and Confidence in Sales: Interview with Brian Kavicky
Welcome the Co-founder of LushinBrian Kavicky to share his personal journey from how he started out with electrical wholesaling 
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Coaching Your Way to Sales Excellence: Interview with David Mullins
Join us in today’s interview with David Mullins, High Performance Sales Coach. David's a father of seven, a former pastor and a successful salesperson and leader across multiple industries and businesses. His greatest professional gift and joy is coaching people to help them achieve the right mindsets, skill sets and processes to exceed their largest stretch goals.
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Building Sales Relationships with Casey Jacox
Join us in this episode with Casey Jaycox, a star sales leader, executive leadership coach, and author of 'Win the Relationship, Not the Deal'.
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Insights on Relationships, Value and Design Thinking with Ashley Welch
Ever wondered how a sales veteran approaches the process in a way that adds value for both parties involved? Join us in this episode with Co-founder of Somersault Innovation, Ashley Welch
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Effective Sales Preparation with Alison Fell
Ever wondered how to prepare for a sales pitch without going down the
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From Nurturing Relationships to the Importance of Building a Network With Meridith Powell
It's not about aggressive pitches and closing deals; it's about curiosity, active listening, and understanding
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The Interplay of Trust, Speed, and Sales in Marketing with Randy Gerson
Ever wondered how speed, trust, and sales intermingle in the complex world of marketing? In today's episode we have our special guest Randy Gerson
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Omnichannel, Hiring, and Leadership with Frank Cespedes
Today we have an incredible mind and author in the world of sales - Frank Cespedes, a senior lecturer at Harvard Business School. 
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The Power of Recognition and Skill Development with Alan Maguire
Did you know there's a global shortage of sales talent?" That's the provocative question we tackle head-on with our guest, Alan Maguire, Founder of ESI in our latest episode.
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From Marketing to Sales with Carol Mahoney
Carol challenges the notion that sales is a necessary evil, showcasing it as a enriching exchange of value instead. Join the conversation as we collectively reshape the narrative and embark on a journey to redefine the essence of sales!
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The Changing Landscape of Sales With Jason Howes
 From Jason's eight and a half years on the road, to managing one of Australia's...
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Data-Driven Accountability and Transformative Strategies with Alex Chan
Navigating through tough times can be quite a challenge, especially for CEOs looking to boost shareholder value and profits.
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Prescribing Success: Insights from Sarah Downs
Ever wondered how a background in nursing could shape a unique and effective sales approach?...
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Unraveling the Sales Puzzle with Modern Techniques With Fred Copestake
Fred's sales journey began in an unexpected setting—a tile store nestled within a charming Victorian mill.
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Whale Hunting for Winning Bigger Deals with Barbara Weaver Smith
Join us as we explore the essence of sales, the importance of value...
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Conversations That Sell with Frank Niekamp
In the fast-paced world of sales, where every interaction counts, how...
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Fostering Rapport With Customers In Sales With Topaz Sales Consulting
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Jorge Chavez
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Strategies and Insights with Yekemi Otaru
Yekemi discusses the cruciality of adapting the communication approach to engage with...
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How to focus on fundamentals and foundations with Pete Evans
Gain valuable insights on cultivating a mindset of...
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The Power of Data-Driven Decision Making and Empowering Teams with Matt Ferguson
Learn invaluable insights into sales, leadership, and the...
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Customer-centric approach in sales with Bob Apollo
During the conversation, Bob emphasized the importance of salespeople understanding...
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Adapting to the New Era of Selling With Jacco van der Kooij (Part 2)
While acknowledging the value of tools, Jacco suggests that placing a...
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Adapting to the New Era of Selling With Jacco van der Kooij (Part 1)
Paul Fuller interviews Jacco Van Der Kooij, the founder and Managing Partner...
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Why Curiosity Matters with David Brock
To Dave, sales is about engaging people and finding shared interests in order to drive change. He discusses...
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Preparing The Next Generation of Sales Experts With Don Zebe, John Ney & Shane Hunt from Idaho State University
How can we effectively...
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The Importance of Openness and Connection in Sales Leadership With Scott Leese
Sales can be a difficult thing to define, even for seasoned professionals. It’s a delicate balance of both art and science, and it's a process that requires skill, expertise, and a deep understanding of the customer's needs and desires.
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Redefining Sales in the Age of Commoditization With Bryan Gray & Meg Kopka
Paul Fuller sits down with Revenue Path Group's CEO, Bryan Gray, and the company's Director of Customer Success Team, Meg Kopka. The conversation covered a range of topics, including redefining sales in an age of commoditization and the "Three Deadly C's."
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The Human-Centered Approach to Sales With Andy Paul
Despite the millions of salespeople and methodologies out there...
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The Future of Sales with Kent Malinowski
During the conversation, Kent discusses the impact of his work on his students and how it transforms them. 
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Leadership Styles With James Rores
During the conversation, James discussed the concept of applying servant leadership principles to sales. He shares how servant leadership can naturally create leaders who have the potential to drive growth in every organization as compared to power leadership that tends to create transactions that may make it harder to make the next sale.
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Transforming Sales Through Data with Dave Kurlan
Dave believes that being a good diagnostician in sales, able to quickly figure out...
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Identifying an ideal customer profile with Bryan Whittington
Bryan says that sales is not marketing or negotiating, but rather project management...
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Building Processes with Ian Richardson
Ian discusses the importance of empathy in sales. He believes that truly understanding someone...
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Investing in yourself with Morne Smit
Morne also emphasizes the importance of investing in oneself to become a successful salesperson...
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Becoming A Top Performer with Mark Hunter
Mark discusses the many traits of top performers and what sets them apart as compared to...
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Successful Sales Transformations With Michael Koory
According to Mike, sales is all about solving problems and advancing the business of...
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The JOLT effect with Matt Dixon
Dixon explains that deals are often lost due to a customer's fear of failure or indecision...
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The 3 Step Story Telling Formula With Peter Strohkorb

Peter Strohkorb to discuss how automated outreach and spam is ineffective and...

 

 
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Key Account Management With Warwick Brown
Warwick maintains that the goal of sales is to make customers more profitable, keep them happy and retain...
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Doing The Right Thing For People In Sales With Walter Crosby
Walter believes that sales is not just about closing deals and making money, it's also...
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Understanding Customer Needs With Gretchen Gordon
For her, sales is all about understanding the needs and goals of others, and..
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Navigating Emotional Minefields With Jennica Dixon
During the discussion, Jennica reveals the secret to making "the easiest sale in...
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Stop Killing Deals - Podcast

From the demons in our subconscious and the habits that hurt our relationships, to the systems that hold us back and the reasons we get out of bed, we’re getting to the bottom of sales ineffectiveness. The Outside Perspective episodes are topic deep dives with experts, followed by reflections with a sales expert in Inside Solutions.

We turn complex questions into actionable insights for salespeople, sales managers, and company leaders involved in complex B2B sales.

Episode 23: Empathy
HIGHLIGHT REEL  
Maria Ross & Lisa McLeod
Webinar
Podcast
Episode 22: Trust & Listening
HIGHLIGHT REEL 
Kirk Kinnell & Charles H. Green
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Podcast
Episode 21: Coaching
HIGHLIGHT REEL  
Kjell EnhagerKeith Rosen
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Podcast
Episode 20: Cognitive Biases
HIGHLIGHT REEL  
Howard Brown & Carey Morewedge
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Podcast
Episode 19: Fear

HIGHLIGHT REEL
Lee Gerdes &
 Dave Kurlan

 

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Episode 18: Change Management 
INSIDE SOLUTION | Sharon-Drew Morgen
Inventor Buying Facilitation 
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Episode 17: Change Management
OUTSIDE PERSPECTIVE | Iiro Pohjanoksa
Managing Director MPS Lifeworks
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Episode 16: Symbiosis 
INSIDE SOLUTION | Dave Brock 
Founder & CEO Partners in Excellence
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Episode 15: Symbiosis 
OUTSIDE PERSPECTIVE | Daniela Floss
Rhizosphere Research Manager Valent BioSciences
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Episode 14: Systems Thinking
INSIDE SOLUTION | Mike Kunkle
Vice President SparxiQ
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Episode 13: Systems Thinking  
OUTSIDE PERSPECTIVE | Ross Arnold
Senior Research Engineer Department of Defense
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Episode 12: Connection 
INSIDE SOLUTION | Colleen Stanley
President SalesLeadership
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Episode 11: Connection
OUTSIDE PERSPECTIVE |Michelle Tillis Lederman
Founder & CEO Executive Essentials
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Episode 10: Empathy  
INSIDE SOLUTION | Lisa McLeod
Founder Mcleod & More  
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Podcast
Episode 9: Empathy 
OUTSIDE PERSPECTIVE | Maria Ross
Founder Red Slice 
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Episode 8: Trust & Listening  
INSIDE SOLUTION | Charles H. Green
Founder Trusted Advisor Associates
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Episode 7: Trust & Listening  
OUTSIDE PERSPECTIVE | Kirk Kinnell
Former hostage negotiator 
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Episode 6: Coaching 
INSIDE SOLUTION | Keith Rosen  
CEO Profit Builders
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Episode 5: Coaching  
OUTSIDE PERSPECTIVE | Kjell Enhager
Elite Sports Coach 
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Episode 4: Cognitive Biases
INSIDE SOLUTION | Howard Brown  
Founder & CEO ringDNA. 
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Episode 3: Cognitive Biases
OUTSIDE PERSPECTIVE | Carey Morewedge
Professor, Questrom School of Business, Boston University
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Episode 2: Fear
INSIDE SOLUTION | Dave Kurlan
Founder & CEO, Objective Management Group 
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Episode 1: Fear 
OUTSIDE PERSPECTIVE| Lee Gerdes
Founder and CEO, Cereset
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Podcast