The sales effectiveness crisis

Sales has changed. Have you?

The crisis

Sales effectiveness is in crisis, but only for the majority. While the sales industry pours billions of dollars into sales training, seminars, and software packages that make little to no difference in outcomes, a small minority of sales teams continue to quietly improve year over year, steadily pulling ahead of the competition. Wouldn't you like to be among them?

CRM is not the answer

Many organizations implement CRM thinking it will improve their effectiveness. Unfortunately, they’re almost always wrong.

CRM was never designed to help salespeople be better salespeople. It was designed to force them to report their activities so that managers could generate reports so that leadership could read reports. Salespeople are not stupid. They know this doesn’t help them.

Most CRM systems were designed based on an assumption that all your salespeople, including new hires, know exactly what to do, with whom, how and when, and you only need to know how many activities they performed.

But being busy doesn’t equate to being effective, and salespeople don’t always know which activities matter, especially in our ever-changing sales environment.

Close the technology gap

Apart from providing a central repository of customer information, Membrain enables you to develop a milestone-based, informative, and actionable sales process and methodology.

Once in use, it sits at the center of the salesperson’s daily workflows, identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivers reliable forecasts based on milestone progressions instead of gut feelings.

In addition, it provides win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process.


How it works

Membrain is a complete Sales Enablement CRM that can replace or plug into your existing CRM and makes it easy to execute on your sales strategy, and enable salespeople to grow with each deal. Membrain equips managers to coach to higher performance and optimize your sales strategy to gain competitive advantage.

It does all of these things by providing the tools to:

  • Identify and guide winning behaviors
  • Reinforce training and best practices
  • Improve forecasting using milestones
  • Automatically track goals and progress
  • Optimize based on robust win/loss analytics
Membrain makes it easy to successfully execute your sales process and build a platform for predictable and sustainable growth
Bob Apollo, CEO of Inflexion Point

What could Membrain do for your sales organization?

Book a demo