Many offerings look similar to buyers online. The way you engage with buyers is what differentiates you today. Hence, sales teams need to elevate their game and leaders need to enable them. We've entered the sales enablement era.
While the sales industry pours billions of dollars into sales training,
They've moved beyond assumptions, point solutions, and flavor-of-the-month sales methods by enabling their teams with a structured way of selling, training, tools, coaching, and continuous improvements.
Wouldn't you like to be among them?
* Source: CSO Insights
(47% of salespeople fail to reach their quota.)
Many organizations implement traditional CRM systems thinking it will improve their sales effectiveness. Unfortunately, they’re almost always wrong.
CRMs were not designed to help salespeople become better salespeople. They were developed based on the assumption that salespeople should "know what to do and log what they've done."
By having a central database, managers hoped to get a feeling of control and leadership by accessing information and reports.
Salespeople are not stupid. They know this doesn’t help them. Managers realize that forecasts based on gut feel will not be accurate and leaders are frustrated that sales productivity is falling. The "360 degree of the customer" becomes a graveyard of information.
Despite this, leadership keeps throwing good money after bad on expensive customizations and plug-ins on their quest for "one system to rule them all," without realizing that they are really fighting a Hydra and building a Frankenstack.
Membrain's holistic approach will increase your sales effectiveness and reduce your technology spend, as we simplify your "technology stack," requiring less customization, fewer point solutions, and a more flexible price model with Lite users. The money you save, we recommend investing in strategy design, skills development, and coaching.
To solve the technology pain caused by traditional CRM systems and "point pollution," Membrain has developed the world's first Sales Enablement CRM for teams involved in complex B2B sales. Beyond providing a central repository of customer information, it sits at the center of the salesperson's daily workflows, from prospecting to opportunity management, to account growth planning and execution. All the way by identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivering reliable forecasts based on milestone-focused progressions instead of gut feelings and guesswork.
In addition to a CRM database, Membrain provides built-in productivity tools, such as email management with templates and snippets, shared calendars, and a content hub, as well as win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process. We connect our platform to your other tools using native integrations and support for different integration platform-as-a-service providers, such as Zapier and Piesync.
Membrain is a complete Sales Enablement CRM that can replace or complement your existing CRM. Membrain makes it easy to execute on your sales strategy and enable salespeople to grow with each deal. Membrain equips managers to coach to higher performance and optimizes your sales strategy to gain a competitive advantage.
It does all of these things by providing the tools to:
To maximize sales effectiveness, you need more than technology.
You need a solid sales strategy, an execution framework, and resources to develop the skills of your sales teams.
This is why we partner with the world's leading sales experts, some of which have integrated their frameworks, e-learning, and enablement content in pre-configured Membrain Editions.