The sales effectiveness crisis

Sales has changed. Have you?

The Crisis

Sales effectiveness is in crisis*, but only for the majority.

While the sales industry pours billions of dollars into sales training, seminars, and software packages that make little to no difference in outcomes, a small minority of sales teams continue to quietly improve year over year, steadily pulling ahead of the competition. Wouldn't you like to be among them?

47% miss quota*

Challenges in complex sales:


* Source: CSO Insights
(47% of salespeople failed to reach their quota.)

CRM is not the answer

Many organizations implement CRM systems thinking it will improve their sales effectiveness. Unfortunately, they’re almost always wrong.

CRMs were not designed to help salespeople become better salespeople. They were developed based on the assumption that salespeople should "know what to do and log what they've done."

By having a central database, managers hoped to get a feeling of control and leadership by accessing information and reports.

Salespeople are not stupid. They know this doesn’t help them. Managers realize that forecasts based on gut feel will not be accurate and leaders are frustrated that sales productivity is falling.

Close the technology gap

Apart from providing a central repository of customer information, Membrain enables you to develop a milestone-based, informative, and actionable sales process and embed any methodology.

Once in use, it sits at the center of the salesperson’s daily workflows, identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivers reliable forecasts based on milestone progressions instead of gut feelings.

In addition, it provides win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process.


How it works

Membrain is a complete Sales Enablement CRM that can replace, or complement, your existing CRM and makes it easy to execute on your sales strategy, and enable salespeople to grow with each deal. Membrain equips managers to coach to higher performance and optimize your sales strategy to gain competitive advantage.

It does all of these things by providing the tools to:

  • Identify and guide winning behaviors
  • Reinforce training and best practices
  • Improve sales forecasting
  • Automatically track goals and progress
  • Optimize based on robust win/loss analytics

Beyond technology

To maximize sales effectiveness, you need more than technology.

You need a solid sales strategy, an execution framework, and resources to develop the skills of your sales teams. 

This is why we partner with the world's leading sales experts, some of which have integrated their frameworks and enablement content in pre-configured Membrain Editions.



Membrain makes it easy to successfully execute your sales process and build a platform for predictable and sustainable growth
Bob Apollo, CEO of Inflexion Point

What could Membrain do for your sales organization?

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