Sales effectiveness is in crisis, but only for the majority.
While the sales industry pours billions of dollars into sales training, seminars, and software packages that make little to no difference in outcomes, a small minority of sales teams continue to quietly improve year over year, steadily pulling ahead of the competition. Wouldn't you like to be among them?
Many organizations implement CRM thinking it will improve their sales effectiveness. Unfortunately, they’re almost always wrong.
CRM was never designed to help salespeople be better salespeople. They were designed based on the assumption that salespeople know what to do, with whom, how and when and should just "log their activities".
By having a "central database" managers hoped to get a feeling of control and leadership would get the reports they need.
Salespeople are not stupid. They know this doesn’t help them. Managers realize that forecasts based on gut feel will not be accurate and leaders are frustrated that sales productivity is falling.
Apart from providing a central repository of customer information, Membrain enables you to develop a milestone-based, informative, and actionable sales process and methodology.
Once in use, it sits at the center of the salesperson’s daily workflows, identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivers reliable forecasts based on milestone progressions instead of gut feelings.
In addition, it provides win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process.
Membrain is a complete Sales Enablement CRM that can replace or plug into your existing CRM and makes it easy to execute on your sales strategy, and enable salespeople to grow with each deal. Membrain equips managers to coach to higher performance and
It does all of these things by providing the tools to: