Sales effectiveness is in crisis*, but only for the majority.
While the sales industry pours billions of dollars into sales training,
Many organizations implement CRM systems thinking it will improve their sales effectiveness. Unfortunately, they’re almost always wrong.
CRMs were not designed to help salespeople become better salespeople. They were developed based on the assumption that salespeople should know what to do and "log what they've done."
By having a "central database," managers hoped to get a feeling of control and leadership by accessing information and reports.
Salespeople are not stupid. They know this doesn’t help them. Managers realize that forecasts based on gut feel will not be accurate and leaders are frustrated that sales productivity is falling.
Apart from providing a central repository of customer information, Membrain enables you to develop a milestone-based, informative, and actionable sales process and embed any methodology.
Once in use, it sits at the center of the salesperson’s daily workflows, identifying and guiding winning behaviors, providing sales-enabling content, encouraging coaching, and delivers reliable forecasts based on milestone progressions instead of gut feelings.
In addition, it provides win/loss and performance analytics that enables sales leaders to coach more effectively and continuously improve strategy and process.
Membrain is a complete Sales Enablement CRM that can replace or plug into your existing CRM and makes it easy to execute on your sales strategy, and enable salespeople to grow with each deal. Membrain equips managers to coach to higher performance and
It does all of these things by providing the tools to:
To maximize sales effectiveness, you need more than technology.
You need a solid sales strategy, an execution framework, and resources to develop the skills of your sales teams.
This is why we partner with the world's leading sales experts, some of which have integrated their frameworks and enablement content in pre-configured Membrain Editions.