Elevate Elevate
See. coach. grow.

Elevate helps you focus on professional development and coaching.
Because when your people grow, so does your business.

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See Team Performance
Identify Skill Gaps
Visualize Improvement
Boost Motivation

Sales teams suffer from low win rates, unmet quotas, lengthy ramp periods, and high turnover due to a lack of clear goals, well-defined skills, and accountability.
Additionally, sales managers face the challenge of not having enough support and tools needed to excel at their job and coach their teams to success.

Elevate is here to solve that challenge!

Bring the Focus Back to the People.

Growing your business shouldn't come at the cost of burning out your team and struggling with high staff turnover. Elevate helps you focus on professional development and coaching. Because when your people grow, so does your business.

 

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See Who Needs Coaching

Instantly get an individual and team overview of activities and outcomes.

Coach to Higher Performance

Easily spot performance drops and where you should focus your coaching efforts.

Grow With Mutual Engagement

Ensure engagement from both coach and coachee by trackable and easily accessible action points and tasks.

G-2024-TOP-SE-TECHNOLOGY (1)

Winner of Top Sales Awards 2024 - Best Sales Enablement Technology

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Help Sales Leaders Spend Their Time Wisely

Empower sales leaders to identify strengths, uncover areas for improvement, and create tailored development plans that resonate with each individual team member.

 

See Performance at a Glance

An intuitive visualization of results and progress categorized as outcomes, effectiveness objectives, and activities.

Identify Skills & Track Improvement

Assess both soft and hard skills on a regular basis to identify gaps and track improvement.

Understand Time Management, Activity, and Communication

No setup needed. An intuitive visualization of how one’s time is spent.

Focus on the Human Component and Drive Behavior Changes That Last 

Sustainable success in sales isn't just about hitting numbers—it's about nurturing and developing your team into the best version of themselves.

 

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Skills & Behavior Categories

Focus on the most business-critical competency areas with pre-created, customizable skills and behavior categories to drive desired improvements.

Structured Coaching Activities

Maintain consistent coaching with customizable, pre-determined activity categories. Track challenges and monitor coaching patterns to maintain a clear focus.

Integrated Coaching Plans

Increased clarity, focus, and accountability with integrated coaching plans. Having plans in place makes coaching more effective and results-driven.
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Elevate helps us quickly see how the team is doing & where they might need help.
David Scott, Owner & Sales Manager, Space Logic

And more!

Coaching, Skill & Behavior Analytics

Track improvements and gain in-depth insights into how and where time is spent. Benefit from flexible filtering options for deeper analysis tailored to your needs.

Coach-the-Coach Support

Built-in support for multi-tiered sales leadership, allowing for several layers of coaching. Set specific goals and assessments for sales leaders in addition to team goals.

Tasks Tied to Coaching Activities

Track agreed-upon outcomes with tasks tied to coaching activities.

My Elevate - the Individual Space

A natural starting point for the coachee, their own space, with a key overview of their own day, encouraging personal growth and accountability.

Distinct Performance Scoring

An intuitive visualization of results and progress categorized as outcomes, effectiveness objectives, and activities.

Coaching Activities in the Calendar

When using Elevate together with other parts of the Membrain Platform, your coaching activities shows up in your calendar for a seamless experience.

Elevate Features

Advanced permission settings

Performance score for teams and individuals

Shareable or private coaching activities

Support for custom goals & metrics

Content tied to coaching activities and/or plans

Import/export Elevate settings

Time and activity overview

Customizable coaching categories

Customizable skill assessments

Individual & team goals

Trend graphs

Role-specific pre-sets

Support for multiple skill assessments

Objective Management Group assessment integration

Standalone or in bundle with Membrain sales tools

Would You Like to Explore How Elevate Could Help Your Business Grow?

We are happy to guide you on that journey. Book a call with one of our Sales Enablement Consultants. We're here to help.

Book a Call

Membrain Elevate FAQ

Who is Membrain Elevate for?

Membrain Elevate is built for B2B companies committed to growing through their people, not just their pipeline. It’s for sales leaders who want to create a coaching culture, develop skills consistently, and drive long-term behavioral change. Whether you’re an existing Membrain customer or want a standalone, CRM-agnostic coaching solution, Elevate provides the structure and insights needed to help individuals and teams grow.

How will Membrain Elevate help me improve my sales effectiveness?

Elevate gives sales leaders clarity on who to coach, about what, and when, so they can spend their time where it makes the biggest impact. It visualizes performance, skills, activities, and communication patterns, helping leaders spot trends and intervene early. With embedded coaching plans, trackable actions, skills assessments, and real-time data, Elevate helps teams improve consistency, build stronger habits, and connect coaching outcomes directly to revenue.

What are best practices for coaching a sales team?

Effective sales coaching focuses on the human component, not just performance metrics.
  1. Coaching should drive relationships, accountability, and alignment.
  2. It should combine both soft skills and hard performance metrics.
  3. It must be supported by technology that minimizes busywork and helps coaches identify behavioral changes instantly.
  4. Coaching should be structured, consistent, and mutually accountable, with clear outcomes and follow-up.
Top-tier organizations spend 3x more time coaching and see significantly higher win rates, a clear indication of what works.

What features should I look for in B2B sales coaching software?

There are some feature/functionality must-haves when it comes to coaching softwares if you want to coach your team according to best-practises in B2B sales coaching: 
  • Performance visibility at individual and team levels
  • Skill and behavior tracking, covering both soft and hard skills
  • Embedded coaching plans with trackable actions and clear follow-up 
  • Mutual engagement tools, including agreements, tasks, and ad-hoc coaching 
  • Real-time data to ground every conversation in facts, not gut feeling 
  • Coach-the-coach support for multi-tier sales leadership 
Software should reduce administrative friction and make coaching easier, more consistent, and more impactful, not harder.

How do leading B2B companies implement sales coaching at scale?

High-performing organizations scale coaching by combining structure, technology, and culture:
  1. They coach consistently, not occasionally, world-class teams prioritize individual coaching.
  2. They use real-time data, not stale reports, to guide conversations.
  3. They leverage structured frameworks such as skills assessments, recurring sessions, coaching plans, and tailored activities.
  4. They create multi-tier coaching systems, where leaders at every level are coached themselves.
Membrain Elevate operationalizes these best practices so they can be delivered at scale, without adding administrative burden.

What integrations does Membrain Elevate support?

Elevate uses real-time performance and activity data to fuel effective coaching. For existing Membrain customers, this happens natively, no imports or exports needed.
As a standalone solution, Elevate can connect to external CRMs and data sources through imports and upcoming integrations, ensuring you can coach off accurate, timely information regardless of your broader tech stack.

How does Membrain handle data security and privacy?

Membrain is SOC2 Type 1 compliant, ensuring the highest standards of data security, availability, and confidentiality. 

Membrain Is CRM and Sales Enablement Combined. When HOW You Sell Matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology three years in a row. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.

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