Sales effectiveness is in crisis, but only for the majority. While the sales industry pours billions of dollars into sales training, seminars, and software packages that make little to no difference in outcomes, a small minority of sales teams continue to quietly improve year over year, pulling ahead of the competition on a regular basis.
Wouldn't you like to be among them?
Many organizations implement CRM thinking it will improve their effectiveness. Unfortunately, they’re almost always wrong.
CRM was never designed to help salespeople be better salespeople. It was designed to force them to report their activities so that managers could generate reports so that leadership could read reports. Salespeople are not stupid. They know this doesn’t help them.
CRM is great if all your salespeople, including new hires, know exactly what to do, with whom, how and when, and you only need to know how many activities they performed. But being busy doesn’t equate to being productive, and salespeople don’t always know which activities matter, especially in our ever-changing sales environment.
Membrain is a complete sales effectiveness platform that can replace or plug into your existing CRM. It enables you to develop a milestone-based, informative, and actionable sales process and methodology. Once in use, it sits at the center of the salesperson’s daily workflow, supporting and reinforcing winning behaviors, enabling self-coaching, providing coaching insights, and delivering reliable forecasts based on accurate data. When implemented correctly, it increases user adoption and provides real value to the salespeople who use it.
Membrain makes it easy to execute on your sales strategy, enable salespeople grow with each deal, equip managers to coach to higher performance, and optimize your sales strategy to gain competitive advantage. It does all of these things by providing the tools to:
You’ll be the leader of a world-class sales organization that consistently crosses the finish line first.