AI has taken over almost every conversation in sales. But according to Rocky LaGrone, it isn’t really new. It’s the latest step in a long evolution of technology, and like every tool before it, it’s being overused and applied where it shouldn’t be.
Rocky joins Paul Fuller to talk about the good, the bad, and the ugly of AI in sales, from hiring and attracting salespeople to sales leadership and coaching.
His message is consistent throughout: AI is great at delivering information, but information isn’t judgment. Wisdom, experience, and trust still decide who wins.
By Paul Fuller Read the articleFrom north to south, east to west, Membrain has thousands of happy clients all over the world.