MSPs face a set of sales challenges that traditional CRMs weren’t designed to address:
Long buying cycles
Technical decision-makers
Large buying committees
Referral dependent
Reps “winging it”
Price vs. value focus
Unreliable forecasts
Keep complex deals on track with milestone-based workflows.
Equip reps with the right content at the right time.
Map and manage all stakeholders in one view.
Align your process with the customer’s decision journey.
Mirror best practices with built-in playbooks.
Differentiate beyond price at every stage of the deal.
Get accurate forecasts based on rules and qualifiers.
Gain the structure, confidence, and insight required to sell complex MSP solutions consistently.
Turn your sales process into a playbook that’s easy to follow and perfect for complex, multi-stakeholder deals.
Learn more about Active Pipeline »
Support long-term customer relationships with structured account planning and expansion capabilities, which is critical for MSPs focused on recurring revenue and upsell opportunities.
Learn more about Account Growth»
Founders are equipped to coach around behaviors that matter without the administrative headaches. Spot issues early. Improve win rates and forecast accuracy.

Deliver training and content in context, where and when your salespeople need it: during calls, while qualifying opportunities, or when negotiating complex solutions.
Learn more about Content Hub »
From small, founder-led teams to larger managed services organizations, MSPs are achieving sustainable growth using Membrain's solutions for complex B2B sales.


Activity dramatically ramped up. But it wasn't just activity; it's effective activity. It's generating results.
Doug Miller, Founder & CEO, Brightworks Group.
Read the full story »
By embedding a repeatable, trust-based sales system, Brightworks Group increased pipeline visibility and produced measurable results.
365 Technologies needed a CRM solution that could scale with their growth and meet the diverse needs of their sales processes.
Worksighted needed a system that could support an increased number of industries served and a growing team.



Give your team the structure, visibility, and coaching they need to execute complex deals with confidence.
Membrain is for B2B managed service providers (MSPs) that are truly committed to growth, organizations that sell complex solutions, manage longer sales cycles, and navigate multiple stakeholders in every deal.
It’s ideal for midsize to enterprise teams that rely on structure, methodology, and consistent execution to win high-impact deals. If your sales success depends on trust-based relationships and guiding buyers through a multi-step decision process, Membrain is built for you.
Membrain is designed to solve systemic issues in the MSP industry by making HOW you sell easy to execute.
Here are just a few examples of what Membrain can solve for sales teams at MSPs:
You win or lose because of how consistently your sales team executes your sales process.
Membrain is built precisely for that world. It takes the complexity inherent in MSP sales and turns it into:
MSP sales are complex, requiring a focus on value, clear steps, effective sales coaching, and consistent salesperson behaviors.
MSPs need a sales process that is:
Membrain helps your team focus on the right activities and behaviors that actually move deals forward. It embeds your process, reinforces best practices, highlights risks early, and gives sales leaders clarity on where to coach. Instead of simply tracking what has happened, Membrain guides how to execute, improving consistency, forecast accuracy, deal quality, and overall sales performance.
The result is stronger habits, better conversations, and more predictable growth across your entire organization.
From north to south, east to west, Membrain has thousands of happy clients all over the world.