Save time with new context design in Content Hub

Anew design tweak improves the pleasure level of adding context to content within the Content Hub. 

Instead of navigating a long list of all possible fields and parameters in Membrain to find and select the context you need, it only takes one click now to select the context and one click to pick the content.

Less steps. Less headaches.

Now everything that you learn about your prospects, opportunities and customers will feed into the recommendation engine to highlight valuable information at every step in your sales process. 

Think of this context feature like an Amazon book recommendation algorithm. The more you use it, the smarter it gets at narrowing down the type of content that is most helpful in the later stages of your process.

Examples of Context Options:

• Process
• Activity Type
• Stage
• Challenge
• Role
  
  

Let's imagine how a sales and marketing department might use context to handle storage and distribution of a valuable piece of sales collateral.

When Jeremiah, from marketing, finishes writing a blog post he needs somewhere to store it. Without the Content Hub, he might store the blog in a blog post folder, where the sales team might not know it exists, and potentially waste time looking for it. Without having context, they will also struggle to understand when to use it. 

Alternatively, if he is using the Content Hub to upload the blog he can now help the team not only understand that this blog exists, but also how and when to use it, by adding some context.

Context is like a label or tag. If the blog, for example, deals with why his solution is better than another competitor, Jeremiah would use context to “tag” the competitor, then choose which sales process and even which stage of the process this blog will pop up in. If it’s stage 3, he would probably choose the "objection handling" context. And don’t forget the power of adding a content card that might contain notes or best practices on objection handling.

Now, when he or his teammates try to send a customer an email or make an appointment, this blog will pop up as a helpful tool to combat the customer's objections.

3 more reasons this tweak will make you smile:

• Easily find out if you’re missing a case study for a specific type of customer. 
• Quickly clean up your uncategorized content
• Connect that random blog post to the right context with just three clicks
  
  

More than just a filing system that recommends content based on a folder location, the Content Hub is a smart tool that's always learning, giving it the ability to suggest helpful content when and where you need it.

If you’re ready to increase your dopamine, head over to our help center to learn how to set up contexts here