Learn to create a strategy for growing existing accounts

It costs 5x more to acquire a new customer than it does to retain an existing one.

• Increasing customer retention rates by 5% increase profit by 25% to 95%*
  
• Experience a 60-70% success rate with existing customers vs. 5-20% with new customers

* According to research made by Invesp Consulting
For companies engaged in complex B2B sales, effective account planning is critical to tapping the often overlooked potential of existing accounts. This is especially true in scale-ups and mature companies.

In this webinar, we will go through how to create a successful Account Growth strategy using a focus-align-grow-optimize framework that is flexible and executable in almost any complex b2b environment.