Discover your
Barriers to Growth

 

Discovering a path to a thriving, successful sales organization is complex. 

Why is it so complex? There’s 3 reasons. 

1

Sales revolves around intricate human connections. And humans are not straightforward or linear.

2

Relying on technology alone to control and optimize human behaviors.

3

The barriers that sales managers face to growth are interconnected, depending on each other for sales success.

Success in sales fundamentally depends on positive human interaction.

This is why sales leaders struggle to hire top salespeople and build high-performing teams.

When leveraged correctly, the human component of the sales leader can have a profound impact on successful outcomes. 

Here’s what we mean:

Coaching Culture Venn v2 (1)

 

 

 

Positive outcomes are not solely shaped by the behaviors, thoughts and pre-existing beliefs of the sales managers. This influence permeates across the entire organization.

That's why successful sales organizations foster strong coaching cultures to tackle unconscious biases, unhelpful beliefs, and learned behaviors.

 

 

The second reason is that modern sales organizations must compete by leaning on technology systems to control and optimize these human behaviors. This reliance leads to chaos due to data overload, transparency gaps, and tech management time sucks.

This chaos is why sales organizations don’t flourish.

 

Tech Gap Venn (2)

 

Lastly, the barriers faced by sales managers are intricately interconnected. Each challenge relies on the other, forming a control system similar to our own central nervous system.  

Central Nervous System _no titlex
Technology - The Spinal Cord
Just like the spinal cord, the systems, processes, and guidelines in a sales organization act as a central highway, enabling effective communication, seamless coordination, and smooth information flow between individuals and technology.
Transformation - The Brain
A willingness to change originates in the brain. When the reward system is activated, transformation begins within the brain, fostering motivation to change, learn, and adapt. Regularly enriching the brain with continual learning and supportive technology sustains a state of constant transformation.
Training - The Nerves
Similar to how nerves transmit sensations to the brain, training establishes a feedback loop with the CRM, enhancing knowledge retention, collaboration, and skill development for the sales team.

Make Your System Glow

When we apply this metaphor in the world of complex B2B sales, we see 3 highly dependent components of a holistic system used to generate and sustain growth in a sales organization.

Trifecta basic Solution Venn2


When connecting the vital components, you'll break through the barriers and get the results you are looking for:

check-MBglow  Hitting revenue Targets
check-MBglow  Healthy Pipeline
check-MBglow  Higher Quality MQL's

check-MBglow  Existing Customer Growth
check-MBglow  Reliable Forecasts
check-MBglow  Higher Win Rates
check-MBglow  Predictable Scalability
check-MBglow  Consistent Results
check-MBglow  Time & Cost Savings

Map YOUR Barriers to Growth

Mountains of Membrain's customer data have revealed the key barriers that sales leaders in the B2B industry encounter when striving for growth. We have condensed these barriers into six essential areas of focus.

The six evaluation maps below contain the who and why that block your company's growth and what to do about it.

So take a deep breath and dive into this deeper explanation. Feel free to download and edit the full map.

Sales Process Optimization

Sales Process Optimization Map

 

Download Editable Evaluation Map

Actionable Insights & Decision Support

Actionable Insights & Decision Support Map


Download Editable Evaluation Map

 

Talent Acquisition & Development

Talent Acquisition & Development Map

 

Download Editable Evaluation Map

Marketing Efficiency

Marketing Efficiency Map

 

Download Editable Evaluation Map

Leadership Mastery

Leadership Mastery Map

 

Download Editable Evaluation Map

Elevating Sales Team Performance

Elevating Sales Team Performance Map

 

Download Editable Evaluation Map

At Membrain, our role as the brain is to facilitate decision-making and cognition, while recognizing that it's the nerves that interpret and perceive experiences. We know that technology alone cannot replicate the human touch of coaches, which is why we collaborate with top sales consultants, trainers, and coaches to fulfill our common vision of elevating the sales profession and enabling long-term growth.

Our structured and supportive framework empowers you to unleash your creativity, while our hand-picked team of top sales consultants, trainers, and coaches guide you to push boundaries and unlock your full potential.

By combining human-to-human coaching and training with a process-driven platform, sales leaders and managers can drive growth, revenue, time management, and foster a positive culture within their organizations.

 
 
 

Book a Free Consultation with one of our partners

With their expertise, Membrain's network of sales experts collaborates closely with you, utilizing probing questions and skilled analysis to diagnose, treat, and prevent barriers that impede your organization's sustainable growth.

 

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We have seen this system time and again, when used holistically, take our customer's selling to a higher level.
Brian Kavicky, Vice President, Lushin