Why is it so complex? There’s 3 reasons.
Sales revolves around intricate human connections. And humans are not straightforward or linear.
Relying on technology alone to control and optimize human behaviors.
The barriers that sales managers face to growth are interconnected, depending on each other for sales success.
This is why sales leaders struggle to hire top salespeople and build high-performing teams.
When leveraged correctly, the human component of the sales leader can have a profound impact on successful outcomes.
Here’s what we mean:
Positive outcomes are not solely shaped by the behaviors, thoughts and pre-existing beliefs of the sales managers. This influence permeates across the entire organization.
That's why successful sales organizations foster strong coaching cultures to tackle unconscious biases, unhelpful beliefs, and learned behaviors.
The second reason is that modern sales organizations must compete by leaning on technology systems to control and optimize these human behaviors. This reliance leads to chaos due to data overload, transparency gaps, and tech management time sucks.
This chaos is why sales organizations don’t flourish.
Lastly, the barriers faced by sales managers are intricately interconnected. Each challenge relies on the other, forming a control system similar to our own central nervous system.
When we apply this metaphor in the world of complex B2B sales, we see 3 highly dependent components of a holistic system used to generate and sustain growth in a sales organization.
When connecting the vital components, you'll break through the barriers and get the results you are looking for:
Hitting revenue Targets
Healthy Pipeline
Higher Quality MQL's
Mountains of Membrain's customer data have revealed the key barriers that sales leaders in the B2B industry encounter when striving for growth. We have condensed these barriers into six essential areas of focus.
The six evaluation maps below contain the who and why that block your company's growth and what to do about it.
So take a deep breath and dive into this deeper explanation. Feel free to download and edit the full map.
At Membrain, our role as the brain is to facilitate decision-making and cognition, while recognizing that it's the nerves that interpret and perceive experiences. We know that technology alone cannot replicate the human touch of coaches, which is why we collaborate with top sales consultants, trainers, and coaches to fulfill our common vision of elevating the sales profession and enabling long-term growth.
Our structured and supportive framework empowers you to unleash your creativity, while our hand-picked team of top sales consultants, trainers, and coaches guide you to push boundaries and unlock your full potential.
By combining human-to-human coaching and training with a process-driven platform, sales leaders and managers can drive growth, revenue, time management, and foster a positive culture within their organizations.
With their expertise, Membrain's network of sales experts collaborates closely with you, utilizing probing questions and skilled analysis to diagnose, treat, and prevent barriers that impede your organization's sustainable growth.
From north to south, east to west, Membrain has thousands of happy clients all over the world.