Live Webinar June 30 | 4 pm CET / 10 am EDT
In this session, we explore why most organizations still struggle to turn AI into a true competitive advantage, not because of the technology itself, but because of a lack of structure, process, and orchestration.
→ Why AI without structure amplifies chaos instead of excellence
→ How to embed AI into real sales execution workflows
→ The importance of context in creating effective AI-driven sales experiences
→ Practical ways to use AI across prospecting, pipeline management, account growth, and coaching
→ How to standardize best practices and turn tribal knowledge into scalable organizational capability

Henrik Öquist
These sessions are hosted by Henrik Öquist, CEO of Membrain.
Henrik Öquist brings deep expertise at the intersection of product knowledge and the sales profession. With years of experience building solutions that support how sales teams actually work, he combines strategic thinking with hands-on knowledge of what drives real performance in B2B sales.
From north to south, east to west, Membrain has thousands of happy clients all over the world.