Integrate Membrain B2B growth platform with ActiveCampaign's marketing automation platform to synchronize your sales and marketing efforts.

This integration ensures seamless data flow between systems, enabling personalized communication and improved customer relationships.​

Key Benefits

  • Data consistency: Automatically sync essential contact and company information between Membrain and ActiveCampaign, ensuring data consistency and reducing manual entry.​
  • Improved Lead Management: Enable your sales team to act promptly on leads by ensuring that marketing engagements tracked in ActiveCampaign are reflected in Membrain.​ 
  • Customizable Field Mapping: Tailor the integration to your business needs by mapping additional custom fields, ensuring that all relevant data is synchronized between ActiveCampaign and Membrain.​
  • ​​Attribution Tracking & Revenue Insights: Pass marketing attribution data between platforms to track campaign performance and measure how marketing efforts contribute to revenue within Membrain.
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What the Integration Enables:

  • Two-Way Sync: Automatically update contact details between Active Campaign and Membrain.
  • Field Mapping: Sync essential fields, including: Contact, Company, Custom Fields (e.g., Industry, Job Title, Lead Score, Engagement History)
  • Prospect Creation: Create prospects in Membrain based on activity in Active Campaign
  • Real-Time Lead Qualification: Identify and act on engaged prospects based on marketing interactions.
  • Audience Segmentation: Use Membrain’s CRM data to build targeted email campaigns in Active Campaign.

Use Case Inspiration:

  1. Marketing runs a product launch campaign in Mailchimp, and as contacts engage, their activity is synced to Membrain—allowing sales to prioritize high-interest leads and tailor conversations based on campaign interactions.

  2. Segment your Membrain database by industry or deal stage, sync those segments to Mailchimp, and deliver hyper-targeted email nurture sequences—boosting engagement and improving lead quality before handing them off to sales.

 

Two levels of integration, built for flexibility

Choose between our out-of-the-box native integration for fast implementation, or a custom-built extension that enhances the standard version to meet your unique requirements. Learn more about the standard integration here.

How to Get Started

You can set up the integration through System Setup (admin access required) by following the steps outlined in this Help Center article.

If you need assistance, our Customer Success Team is happy to help you get everything sorted.

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Looking For Another Integration?

The integrations listed above are the integrations offered directly by Membrain. With Membrains powerful API 3rd parties can offer custom integrations for any purpose, or you can build your own!

If you want to know more about integrating with Membrain, don't hesitate to reach out to us.

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