Launching Fall 2025

Insight Engine

The assistant, the mentor, the guide you've always wanted is now here, embedded into your system.

The launch of Insight Engine marks a new chapter for Membrain.
Evolving from a powerful system into a proactive sales ally.

Book a Demo

CRM systems were built to store data. We built Insight Engine to guide behavior.

Insight Engine delivers timely, contextual, and actionable insights right when and where they’re needed. No reports to pull, no dashboards to interpret. Insight Engine helps your team stay ahead without losing what makes them human.

 
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Under the Hood of the Insight Engine

Insight Engine is the brain behind your system. Designed to surface timely insights, enrich your view of every opportunity, and guide your team with intelligent, human-centric support at every step.

Proactive Insights

Contextual, digestible and actionable insights across every workflow.

Data Enrichment

Enrich contacts and find lookalikes using your existing data provider, inside Membrain.

Membrain AI

Compose, summarize, automate and enrich, while staying true to your voice.

Proactive Insights

No more hunting for reports or guessing next steps. The Insight Engine proactively delivers contextual, digestible insights across key moments in your sales process.

Get instant answers to:
How healthy is my pipeline?
Where should I focus today?
Will this deal close this month?
Why did we win, or not?

Insights appear when and where you need them: in Membrain Guide, Daily Digests, Elevate coaching sessions, win/loss reviews, and more.
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Data Enrichment

Search and add companies directly within Membrain, powered by your preferred external data provider. Find strategic “lookalike” accounts and enrich them with contact data, all without leaving Membrain.

What you’ll be able to do:
 Add new companies with one click
 Discover similar/twin accounts
 Enrich your prospects with high-quality contact data
 Map ownership structures and industry clusters for better targeting

Membrain AI

Every feature in Membrain AI is designed to empower your salespeople and coaches to act faster, think clearer, and sell more effectively without ever losing the human touch.

With Membrain AI you can:
 Ask AI and get instant answers
 Supercharge you messaging with AI Compose
 Get top-notch summaries with AI Summarize
 Fine-tune your writing with AI Re-write
 Let AI help you automate what slows you down

Read more
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Ask Real Sales Questions.
Get Instant Answers.

Examples of questions you can get answered by the Insight Engine. 

What is the health of my pipeline

 

Get answer 

See which deals are at risk, where you’re over-indexed, and what segments are stalling, so you can rebalance and act with confidence.

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Who are we missing in this deal?

 

Get answer 

Get live stakeholder mapping that highlights missing roles, engagement gaps, and decision-maker visibility, so you can build a complete buying group and increase your win rate.

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What are the key decision drivers in this project?

Get answer 

See the real reason behind a win or loss, key decision drivers, competitor impact, and pivotal moments summarized in one view. Learn fast, coach smarter, and turn every deal into a growth opportunity.

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Where can we find more high-fit accounts?

Get answer 

Discover clusters, similar to your perfect-fit customers, using Membrain's AI search combined with data from external providers for more effective prospecting.

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What should I do next in this deal?

 

Get answer 

Identify missing stakeholders, declining engagement patterns, or too long time spent in certain stage, all surfaced in real time.

 

Who should I re-engage this week?

 

Get answer 

Get a list of prospects where the next step is an email or a LinkedIn connection to stay on top of your prospects.

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The most interesting insights are already in your system, Insight Engine just brings them to you.
George Brontén, Founder, Membrain

Want to increase effectiveness while keeping the human touch?

Let's connect and see what Membrain can do your your business.
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Insight Engine is an assistant. A mentor. A guide. And it’s never too busy to help.
Henrik Öquist, Co-CEO & CPO, Membrain