Are you interested in elevating your thinking to better understand the complex world we live in and how to solve wicked problems in B2B sales? Then this session is for you!
Join George Brontén, Membrain’s founder and author of the book "Stop Killing Deals", as he explores how to apply structured thinking to reveal the hidden dynamics driving your deals. Shifting the focus from isolated, linear activities to the distinctions, systems, relationships, and perspectives that connect everything.
Why B2B sales should be approached as a complex adaptive system
How structured thinking can expose the hidden forces shaping your deals
How to shift your focus from isolated tasks to systemic value creation
