Westermo is the world’s leading manufacturer of mission-critical data communications systems for use in physically demanding environments.
To continue meeting their financial and growth goals, Westermo’s leadership recognized a need to modernize their sales process and improve sales effectiveness.
A key component in this initiative was that the sales team needed to more effectively communicate the greater value of Westermo’s higher-priced options, in order to retain market share and prevent price erosion.
Learn how Membrain helped Westermo implement effective lead qualification, create more accurate forecasts and improve transparency for sales leadership.
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A two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016 & 2017. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.