Modernizing the sales process to prevent price erosion and improve forecast accuracy

Westermo is the world’s leading manufacturer of mission-critical data communications systems for use in physically demanding environments.

To continue meeting their financial and growth goals, Westermo’s leadership recognized a need to modernize their sales process and improve sales effectiveness.

A key component in this initiative was that the sales team needed to more effectively communicate the greater value of Westermo’s higher-priced options, in order to retain market share and prevent price erosion.

Learn how Membrain helped Westermo implement effective lead qualification, create more accurate forecasts and improve transparency for sales leadership.

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