Insight Engine - Data Enrichment

Automation Where It Works. Humanity Where It Matters.

- A part of the Insight Engine - Currently In Early Access -

Data Enrichment brings more to your sales process.
Technology that supports your people, not replaces them.

Data enrichment should strengthen how you sell, not complicate it.
Insight Engine embeds enrichment, auto-fill, and automation directly into your workflow, so your team executes with complete, accurate, and actionable data.

Data Enrichment

Fuel Your Sales Process With Better Data

Membrain’s Data Enrichment is where better data meets better execution. Inside your process.

Close the gaps in your data before they impact your deals. Enriched contacts, added stakeholders, and stronger account coverage, built directly into your process. The result? Better-qualified deals and fewer blind spots.

Complete your data. Execute with confidence.

Add new companies in one click without breaking your workflow.
Enrich prospects with high-quality contact data.
Discover lookalike and twin accounts to target the right opportunities faster.

This is where better data drives better execution.

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Smarter fields with fewer clicks

Data Enrichment automates what slows you down and expands key information, so your team can focus on what truly matters: connecting with customers and building meaningful relationships.

Use AI or data rules to score deals, sync renewals, or roll up partner revenue with zero manual effort.

This capability ensures your CRM reflects real-world activity without human input.

Use it to:

Auto-fill fields like "Total Unresolved Tickets" or "Number of Prospects Without Activity"

Roll up metrics into accounts or partner records

Keep dates, SLA levels, and margins up to date

Trigger workflows with clean, current data

Perform calculations across Membrain data

Take your automations to a new level of productivity.
A new Automations step type allows AI to populate fields and values automatically, so your team can put its energy elsewhere.

With AI-powered Automations:

Salespeople spend less time managing data and more time selling.
Your team can stay in the flow, not stuck with admin busywork.
Syncing critical data across workflows is seamless.

Enrich contacts and find lookalikes using your existing data provider, without ever leaving Membrain.

Data Enrichment adds powerful data capabilities across Membrain, giving your team more access to better information about your prospects.

Use it to:

Find lookalike companies to better target your ICP.
Enrich existing contacts and companies, all within Membrain.

Add new contacts within target accounts using enrichment

Right-click on any company or contact to instantly find and add new stakeholders. Expand your coverage without switching tools or interrupting your workflow.

Use it to:

Find new contacts so you don't miss out on key stakeholders.