- A part of the Insight Engine - Currently In Early Access -
Sales teams shouldn’t have to hunt for clarity.
Proactive Insights is designed to surface contextual, actionable guidance across every workflow, helping your team act with clarity, reinforce the right behaviors, and move deals forward at the moments that matter most.
Membrain’s Proactive Insights are where visibility drives execution. Insight that strengthens how you sell.
Know what needs attention before deals stall. Stakeholder gaps, process signals, and pipeline risks surfaced in context. The result? Clear next steps and stronger execution.
Actionable insights across every workflow, delivered at the key moments in your sales process.
Identify stakeholder engagement gaps before deals stall.
Highlight process adoption signals and pipeline health risks.
Reveal enrichment opportunities and clear next best actions.
Surface win/loss signals while the deal is still in play.
This is where visibility turns into execution.

Proactive Insights highlight risks, opportunities, and next best actions, directly where sales teams work.
Contextual, digestible, and actionable insights across every workflow, right at key moments in the sales process.
Use it to:
Uncover insights on prospects, stakeholders, and sales timelines
Spot gaps in your deals and next steps to move them forward
Track trends across dashboards and project pipelines
Pull context from meetings, notes, emails, and the Content Hub
Prep smarter for account growth and follow-up opportunities
Turn workflows into strategic insight, with zero busywork.
Insight Automation helps you auto‑generate deal summaries, surface dormant account insights, or do sophisticated research, right from inside of Membrain.
With Automated Insights:
Salespeople stay in the flow, not stuck with admin busywork.
Never miss key details
Knowledge made automatic
From north to south, east to west, Membrain has thousands of happy clients all over the world.