Let Membrain show you your accounts' potential

Ever wonder what your Strategic Accounts potential revenue is? And I'm not talking subjectively, I mean really?

Understanding your customers potential is key to growing your existing Accounts, so using "best guesses" here won't cut it. Read on to learn how Membrains Account Growth module shows you where this potential is, and the path to take to realise it.

Account Planning is all about identifying where the opportunities for growth are, and focusing your activities and efforts there. 

With this latest update, Membrain's Account Growth Module now allows you to take the value of all open opportunities on an account and use that amount as the overall account potential, giving you an objective calculation of what the real potential of this account actually is.

And to ensure you're adding new opportunities as they develop on an Account, we've made it even easier to create new Sales Projects from right within an Account Growth Project. So no more guesstimates, no more ball park figures. Just data driven numbers to help you segment your Accounts in a structured way.

And why not do the same with current value? The value of all won opportunities can be used to give you the running value of an account. Making it easy to easily see the current its value, along side overall potential.

Adding open opportunities to your Account Projects to gives you lots of additional tools for analysis, allowing you to:

• Use the Growth Grid to see the Untapped Potential (Potential - Value) of all your accounts, segmented into quadrants.  
• Create Rules or Playbooks for how you want to handle an account, based on which quadrant they are in. 
• Add a Timeline to your Account Projects and get a visual overview of all historic, current, and upcoming prospects and sales projects
• Plus lots more!

We hope you are excited to try out this new setting and see the benefits for yourself.

Reach out to support@membrain.com if you have any questions, or would like to schedule a walk through or best practice session.