The Sales Enablement CRM

Grow Your Best Accounts!

With Membrain's Account Growth module, you will always know who your best customers are. It guides your teams to expand relationships, better understand customers, create and execute growth plans, and gain insights to improve your efforts.

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Make It Easy to Execute Your Sales Process

Struggling to implement your sales strategy? Are your salespeople stuck in old ways? Sales teams that follow a structured sales process achieve 48% higher win-rates *.

Membrain makes it easy for your team to execute your sales strategy by actively guiding your team.

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Enable Your Team to Drive Successful Behaviors

Is your sales training forgotten or ignored? Is your sales collateral hard to find?

Membrain drives winning behaviors by placing content in context, enabling skills development and alignment. Membrain allows you to integrate educational information, sales collateral, and guides in the right context - your sales process.

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Effectively Coach Your Sales Team

Hard to find the time to coach? Difficult to know who to coach, how, and when? Do you have to rely on a small group of top performers to reach revenue targets? Sales coaching has proven to be the leading driver in increasing sales performance, but too few do it well.

Membrain equips sales leaders to effectively coach their team by providing the information, context, and tools needed to coach sales teams to higher performance.

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Continually Optimize Your Sales Strategy

Does your team rely on discounts to win? Is your pipeline full of deals that will never close? Can’t trust your forecasts?

Membrain helps you continually optimize your sales strategy to build predictable sales performance and a sustainable competitive advantage. Membrain gives you all the tools you need to stay one step ahead.

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George Brontén,
Founder & CEO

Why I Created Membrain

Ten years ago, to scale my company, I hired salespeople. And I fired salespeople. I hired, and I fired. Hired. Fired. Each unsuccessful recruitment cost a small fortune. I was failing and realized that I was the problem - not the salespeople or the recruiters. My assumptions about selling and support systems were wrong.

I rebooted my thinking and created Membrain to help my company turn how we sell into a competitive advantage.

Membrain now has partners and clients in over 80 countries with the common vision to elevate the sales profession.

Please join us on the journey as a partner, client, or team member!  

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Membrain, out of the box, is the most complete sales enablement platform on the market. It has all of the right dashboards, analysis, behavior tracking, and process integration. And salespeople actually live in Membrain.
Brian Kavicki, Lushin, Inc.
25 %
Revenue Increase
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Sven-Erik Gustafsson
Sales Director at Scania Mining
We looked at CRM tools, but none really worked with the sales process we had developed. We needed more. We have long sales cycles, with different types of key performance indicators, and many personalities involved in a complex sale.
2 X
WIN RATE
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Nate Lelle
Executive Vice President at Meyer-Najem Construction
Using Membrain’s Playbook capabilities has kept not only my team, but me, consistently moving prospects through the sales process to a more predictable outcome. Our win rates have doubled with the help of Membrain.
104 %
QUOTA ATTAINMENT
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Roberto Scott
Sales Director at Analitek
Membrain was a game changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It’s very intuitive and easy to teach. It just works.

Membrain is CRM and Sales Enablement combined. When HOW you sell matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.