Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Enablement, Sales Coaching, and Sales Performance Management categories.

Frustrated with your sales team’s performance? You are not alone.

Salespeople deal with inaccurate forecasts, stalled deals, poorly qualified leads and low win rates. It’s a crisis that’s sabotaging your organization’s growth.

But the answer isn’t tactics like email automation, social selling, or speed dialers. And it’s not expensive platforms that require months of technical customizations, multiple apps, and plugins to work properly. According to Gartner, too many point solutions actually make your sales execution even less effective.

Fortunately, there is a better way.

Membrain is built to adapt to your structured sales processes and methodologies.

Execute your strategy more effectively
Drive best behaviors with the right tools and feedback
Optimize your strategy and fill your sales pipeline
Get visibility into the entire B2B sales cycle
Uncover insights so you can coach for better results
Works with SalesForce
Membrain, out of the box, is the most complete sales effectiveness platform on the market. It has all of the right dashboards, analysis, behavior tracking, and process integration. And salespeople actually live in Membrain.
Brian Kavicki, Lushin, Inc.

Membrain supports your sales strategy so you focus on the deals that matter.

Unlike traditional CRM, perceived as mindless data-entry by your sales team, Membrain converts your sales strategy into a visual workflow. The results are easy to understand and help salespeople  focus on the right opportunities and sell more confidently, from the first contact to close.

Training is easier to implement because Membrain supports your programs.

Sales training is forgotten within months, largely because inflexible systems don’t support new approaches.

Membrain is designed to support new training and approaches with tools, intelligence and alerts that help your sales team implement the training they get, improve performance, and make quota.


Uncover the Insights
You need to coach more effectively.

Most sales leaders don’t coach their teams effectively because they can’t easily see who needs help, what they need help with or when then need it.

Membrain eliminates blind spots and identifies who needs help— and where in the process they need it. That means you can provide real-time guidance when it counts, not after the sale is lost. The results? Doubling quota attainment in one organization that does it right. Increasing profits with 50% in another.


Build predictable sales performance and a real competitive advantage.

Membrain isn’t a one-size-fits-all solution. Instead it adapts to you.

It comes with intelligent sales analytics tools so you can spot trends and make adjustments as needed. These insights help Membrain users improve forecast accuracy and win rates, and make agile changes to strategy and execution.


Love it?

You are using a traditional CRM and love it. Or, you have at least learned to live with it and appreciate the central data repository. For some reason you want to stick with it. Don't worry - you can still use Membrain to increase sales effectiveness.

Hate it?

Traditional CRMs are built to manage customer information, not complex B2B sales cycles. So sales teams rely on bulky plug-ins and work-arounds to get things done. Replace your old CRM with Membrain!

Membrain was a game changer. It helped us to the next stage of our growth journey, and scale with a standard process in place. We increased quota attainment from ~50% before Membrain to 104%. It’s very intuitive and easy to teach. It just works.
Roberto Scott, Analitek


  • consistently missing your sales numbers and dropping the ball,
  • finding it difficult to forecast future sales,
  • hiring and firing salespeople, slow ramp-up times,
  • deals slipping and low win rates,
  • struggling to make new skills and behaviors to stick,
  • frustrated by your traditional CRM,
  • using bulky customizations and plugins to make your CRM work


George Brontén, Founder & CEO