Elevate your business by integrating Membrain B2B growth platform with HubSpot's inbound marketing platform.

This powerful connection bridges the gap between marketing and sales, ensuring seamless data synchronization, better lead management, and insightful reporting that ties marketing efforts directly to revenue.

Key Benefits

  • Seamless Data Synchronization: Keep contact and company data updated in real time across both platforms, eliminating manual entry and ensuring consistency in Nurturing & Qualification** – Automatically sync marketing-qualified leads (MQLs) from HubSpot to Membrain, enabling timely and focused follow-ups by your sales team .
  • Attribution Tracking & Revenue Insights: Pass marketing attribution data between platforms to track campaign performance and measure how marketing efforts contribute to revenue within Membrain.
  • Customized Field Mapping: Configure the sync to include the data most valuable to your team, from engagement scores to campaign sources .
  • Attribution Tracking & Revenue Insights: Pass marketing attribution data between platforms to track campaign performance and measure how marketing efforts contribute to revenue within Membrain.​
  • Improved Sales & Alignment: Ensure both teams work with the same data, leading to more coordinated outreach and higher conversion rates .
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What the Integration Enables:

  • Two-Way Sync: Automatically update contact details between Hubspot and Membrain.
  • Field Mapping: Sync essential fields, including:​ Contact​, Company​, Custom Fields (e.g., Industry, Job Title, Lead Score, Engagement History)​
  • Prospect Creation: Create prospects in Membrain based on activity in Hubspot.
  • Real-Time Lead Qualification: Identify and act on engaged prospects based on marketing interactions.
  • Audience Segmentation: Use Membrain’s CRM data to build targeted email campaigns in Hubspot.​
  • Performance Tracking: Measure the impact of email marketing on sales outcomes.

Use Case Inspiration:

  1. As marketing-qualified leads (MQLs) are identified in HubSpot, they’re automatically pushed into Membrain as prospects, enabling the sales team to follow up quickly with context-rich conversations based on campaign engagement.

  2. Use segmentation in Membrain—such as ICP fit or pipeline stage—to build smart lists in HubSpot, allowing marketing to run targeted nurture campaigns that directly align with sales priorities.

Two levels of integration, built for flexibility

Choose between our out-of-the-box native integration for fast implementation, or a custom-built extension that enhances the standard version to meet your unique requirements. Learn more about the standard integration here.

How to Get Started

You can set up the integration through System Setup (admin access required) by following the steps outlined in this Help Center article.

If you need assistance, our Customer Success Team is happy to help you get everything sorted.

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Looking For Another Integration?

The integrations listed above are the integrations offered directly by Membrain. With Membrains powerful API 3rd parties can offer custom integrations for any purpose, or you can build your own!

If you want to know more about integrating with Membrain, don't hesitate to reach out to us.

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