This powerful connection ensures your sales team always has access to the latest marketing-driven insights while marketing can tailor campaigns based on real-time sales data.

With automatic synchronization, targeted engagement, and deeper customer insights, your team can nurture leads more effectively and convert more opportunities into wins.

Key Benefits:

  • Unified Data for Smarter Outreach: Keep contact information up-to-date between sales and marketing, ensuring personalized and relevant engagement.

  • Enhanced Lead Nurturing: Automatically sync qualified leads from Mailchimp into Membrain, enabling sales to follow up at the right moment.

  • Data-Driven Decision Making: Leverage marketing insights directly within Membrain to prioritize high-potential opportunities.

  • Seamless Collaboration: Eliminate manual data entry and misalignment by keeping both teams working from a single source of truth.

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Membrain

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Mailchimp

What the Integration Enables:

  • Two-Way Sync: Automatically update contact details between Mailchimp and Membrain.

  • Field Mapping: Sync essential fields, including: Contact, Company, Custom Fields (e.g., Industry, Job Title, Lead Score, Engagement History)

  • Prospect Creation: Create prospects in Membrain based on activity in Mailchimp

  • Real-Time Lead Qualification: Identify and act on engaged prospects based on marketing interactions.

  • Audience Segmentation: Use Membrain’s CRM data to build targeted email campaigns in Mailchimp.

  • Performance Tracking: Measure the impact of email marketing on sales outcomes.

With the Membrain-Mailchimp Integration, your sales and marketing teams work in sync—driving efficiency, increasing conversions, and delivering a seamless buyer experience.

Use Case Inspiration:

  1. Marketing runs a product launch campaign in Mailchimp, and as contacts engage, their activity is synced to Membrain—allowing sales to prioritize high-interest leads and tailor conversations based on campaign interactions.

  2. Segment your Membrain database by industry or deal stage, sync those segments to Mailchimp, and deliver hyper-targeted email nurture sequences—boosting engagement and improving lead quality before handing them off to sales.

Two levels of integration, built for flexibility

Choose between our out-of-the-box native integration for fast implementation, or a custom-built extension that enhances the standard version to meet your unique requirements. Learn more about the standard integration here.

How to Get Started

You can set up the integration through System Setup (admin access required) by following the steps outlined in this Help Center article.

If you need assistance, our Customer Success Team is happy to help you get everything sorted.

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Looking For Another Integration?

The integrations listed above are the integrations offered directly by Membrain. With Membrains powerful API 3rd parties can offer custom integrations for any purpose, or you can build your own!

If you want to know more about integrating with Membrain, don't hesitate to reach out to us.

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