HOW You Prospect Matters - Build Quality Pipeline by Using Prospect Engagement Playbooks

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Humans Are Harder to Ignore than Automated Bots

Many technology vendors promise to remove the pain of prospecting using automation and "AI." However, in complex sales, the way to gain a competitive prospecting edge isn't with email automation (spam) as your bait.

Stop killing leads with automation, and connect on a human level. Membrain's Sales Engagement playbooks provide the workflow guidance and tools to engage in a more human way, yet disciplined and structured.

Prospecting Screenshot
Provides the discipline to follow up professionally and prevent prospects from falling through the cracks.
Ensures proper qualification by clarifying your ideal customer fit.
Prospect Qualification
Highlights the best actions to take at each stage of your prospecting effort.
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Serves up the right learning content and sales collateral to use.
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Define and Identify Your Ideal Customer

Ensure prospect fit with easy-to-understand criteria that align with your organization’s ideal customer. Quickly eliminate ‘time wasters’ to increase pipeline momentum by quickly identifying non-buyers and focus only on high-value prospects.


Qualify Your Prospects

Formalize your qualification process by identifying and “scoring” prospects on a scale from ‘good fit’ to ‘poor fit’. This replaces emotion with evidence and gives your team a shared definition of when to add opportunities to your pipeline to be forecasted.

Enable Winning Behaviors

Make sure that your salespeople always have access to the right information at the right time - both educational as well as customer-facing resources, such as videos, white papers, and case studies. This prevents the age-old problem of spending too much time searching for resources in different file folders. And encourages on-the-fly learning. 


Manage Multiple Prospecting Campaigns

Quickly identify the best actions to take for prospects by choosing from a list of prospecting campaigns designed for specific scenarios. Work with campaigns created for inbound leads, outbound efforts, existing customers, geographical territories, and more.

Membrain is CRM and Sales Enablement combined. When HOW you sell matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.