Many technology vendors promise to remove the pain of prospecting using automation and "AI." However, in complex sales, the way to gain a competitive prospecting edge isn't with email automation (spam) as your bait.
Stop killing leads with automation, and connect on a human level. Membrain's Sales Engagement playbooks provide the workflow guidance and tools to engage in a more human way, yet disciplined and structured.
Ensure prospect fit with easy-to-understand criteria that align with your organization’s ideal customer. Quickly eliminate ‘time wasters’ to increase pipeline momentum by quickly identifying non-buyers and focus only on high-value prospects.
Formalize your qualification process by identifying and “scoring” prospects on a scale from ‘good fit’ to ‘poor fit’. This replaces emotion with evidence and gives your team a shared definition of when to add opportunities to your pipeline to be forecasted.
Make sure that your salespeople always have access to the right information at the right time - both educational as well as customer-facing resources, such as videos, white papers, and case studies. This prevents the age-old problem of spending too much time searching for resources in different file folders. And encourages on-the-fly learning.
Quickly identify the best actions to take for prospects by choosing from a list of prospecting campaigns designed for specific scenarios. Work with campaigns created for inbound leads, outbound efforts, existing customers, geographical territories, and more.
A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.