Every story has a beginning

“The story of Casall started in the 1980s. We had a gym in Norrkoping, Sweden to start with, and from that, we built the company, starting first with sports training equipment and then moving into fashion with our Casall clothing company. So it's a holistic training company, started in the 80's and still under the same ownership,” Stuart said. 

That run of continuous ownership has helped keep the company stable despite the dynamically changing world, especially as they’ve diversified their offerings into adjacent categories. 

“Now, moving forward. Our vision at Casall is to work with sustainability and quality. We have a motto which is "forever better", which we think is very key as a business when moving forward that we can always be better,” continued Stuart. 

It seems they’ve always had an eye for the future at Casall, and with that eye for the future, they knew exciting things were on the horizon. They constantly want to find ways to improve, to be more sustainable while maintaining that high quality. 

“We looked at different solutions to do that. We scanned the market. We really wanted to give our sales teams the best tools and opportunity to do that as part of their day-to-day work.”

That’s where certain digital tools came into play. 

Challenges exist for Casall, just like they exist for every other company in the world. For them though, they relish those challenges. And they were looking for a tool that could help them conquer what lay ahead of them. One of those challenges was maintaining a good relationship with their customers. 

“Our main challenges as a business are working with long-term partnerships with our customers. We think it's very important to have a relationship over a long period of time, and one of those challenges with us is making sure that we are constantly keeping in contact and following up on the different opportunities and different sales projects that we have as a business with our customers and making sure we find the right solutions for them.” 

Finding the right tool to ensure that they could establish solid contact with their customers was a challenge for Casall, that if solved could have a massive impact on their business. 

Especially when working in sales, as it’s all about building a relationship and establishing a good rapport with potential customers. This is exactly what Casall wanted to do with their CRM solution.

Casall uses the Membrain as their CRM and Sales Enablement Tool, in tandem with Oneflow’s digital contracts to ensure the relationships with their customers are as close as possible. 

“During the last three months, we've actually been measuring the interaction with our customers using Membrain and Oneflow. And we've seen a huge increase in the amount of communication we've had with our customers using Membrain and Oneflow, which has been a great result of the partnership we've had and also the sales team actually using the tools on offer now, which we've managed to bring to them,” said Stuart.

So it sounds like that according to Stuart, the partnership between Oneflow, Membrain, and Casall has been paying off in spades. Communication is the foundation of any successful relationship, and Membrain and Oneflow are great tools for ensuring that during a sales process, every person is up to date with everything going on. 

The transparency that comes from Oneflow and Membrain is unrivaled. 

According to Stuart, they’ve noticed that at Casall they’re closing more deals and having better communication with customers.

“We've followed that up and seen quite clearly that we've been able to close more sales projects than before and also had a much better answer rate from our customers when we were in contact with them.”

There is a saying that increased communication leads to better outcomes in the sales process, but it’s always good to hear it from firsthand sources such as Stuart. 

What also leads to better outcomes apparently is having the right tools in place too.

“Membrain matched our needs as a business, it also matched the customer experience we wanted to provide, so we were really happy to partner up” , Stuart said.

During a sales cycle, every step is aiming to get towards the next. And the final step is the closing step, which is always capped off with a deal being signed by all parties involved. So using Membrain’s CRM and Oneflow’s digital contracts together sync the sales cycle seamlessly until the signing stage.  

Stuart went on to say, “And that integration has really been fantastic for us. It's allowed us to bring together the whole customer experience all the way from the beginning, the first conversation all the way to the end. When we come to closing, we can integrate easily all the different projects into one simple solution that helps our team and our customers.”

"Having all tools integrated which makes it easier for the sales team and a better customer experience is just what Casall was looking for. From proposal to close, their sales and signing process is one that flows," concludes Stuart.