How you sell matters!

Although organizations pour billions into sales training and technology, quota attainment has declined by 15.9 % the last five years*.

As a reaction to this, sales enablement initiatives are on the rise.

But what is sales enablement, really? Is it all about training? Content in context? Process? Coaching? Download this whitepaper to learn the definition of sales enablement, what it should enable and best practices you need to succeed.

* Source: CSO Insights.

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Trusted by clients in over 60 countries, a two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016 & 2017. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories. Membrain is the #1 sales effectiveness platform for teams working with complex sales.

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I expect talented sales enablement leaders to access the C suite and get a seat at the management table, maybe as 'Chief Growth Officer'.

George Brontén
CEO & Founder of Membrain