Unlock the Power
of Sales Enablement

It's all about enabling sales teams to consistently perform

Though our CRM with its productivity tools and pipeline management is powerful in and of itself, our integrated sales enablement capabilities is where the real magic happens.

By infusing sales process with methodology using state-of-the-art technology, we’ve created a Sales Enablement CRM that drives winning behaviors. It’s the only sales CRM that puts HOW you sell at the heart of your system.

Here’s how it works

Our software infuses powerful sales enablement capabilities into your team’s day-to-day activities to help you discover best practices and drive winning behaviors. 

In other words, your team’s daily to-do list becomes more than an arbitrary checklist - it actively drives your sales activities forward in a meaningful way. We’ve built preset and customizable benchmarks into the sales pipeline that will reinforce your unique "way of selling".


Customizable Sales Process

Add custom benchmarks and contextual activities into your team’s dashboard so they always have a clear understanding of what action to take next.

  • Create and iterate sales processes easily 
  • Add steps and milestones to prevent mistakes
  • Define a shared language and clear KPIs 


Integrated Content

Make all of your sales content available to your team from within their daily workflows. Make sure that everyone knows what to do, why, and how, and that they stay aligned with clients.

  • Embed enablement content in your workflows
  • Reinforce sales training and coaching material
  • Dynamically serve up templates and collateral 

Why sales enablement matters

CRM, by itself, simply isn’t enough to help deliver better sales.
Traditional CRM systems weren't built to drive successful behaviors, enable coaching, or analyze information in a way that helps you continuously improve your strategy and execution.
Without a sales methodology embedded in a visual process to drive your team’s actions forward in a meaningful way, CRM entry just becomes busy-work. This is why sales enablement is so important.

Enable your team with sales enablement

  • Identify and guide winning behaviors
  • Reinforce training and best practices
  • Improve sales forecasting
  • Automatically track goals and progress
  • Optimize strategy based on robust win/loss analytics

Membrain is CRM and Sales Enablement combined. When HOW you sell matters!

A three-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology in 2016, 2017 & 2018. Membrain is the only software named as a G2 Crowd High Performer in each of the CRM, Sales Performance Management, Sales Coaching and Sales Enablement categories.